Advertising Agency Required – Request for Quote

Advertising Agency Required – Request for Quote

Halton Borough Council is looking for supplier(s) to provide either: media buying services; or direct provision of print, online/digital; broadcast.

Halton Borough Council
ARFQ for the Provision of Advertising Services
None
Halton Borough Council is looking for supplier(s) to provide either: media buying services; or direct provision of print, online/digital; broadcast; and out of home channel advertising.

Advertising forms an important part of the Council’s overall marketing activity and is used

·         To promote/deliver information about Council services to the residents of Halton

·         To recruit to a wide range of posts, including technical/specialist roles and teaching posts

·         To promote Halton to wider regional and national audiences

As well as offering the most competitive rates, the chosen supplier(s) should be able to demonstrate a sound knowledge of Halton, media specialism, provide comparative media analysis, advise on new media techniques, and offer support in research, planning and delivery of advertising campaigns.

This contract is to cover Halton’s requirements for the advertising opportunities including those (but not exclusive to those) listed below: –

Print

* Run of paper

* Four-page newspaper full wrap

* Recruitment: Listings/Classified; public/statutory notices

* Sponsorship

* Creative design concepts or amendment of existing supplied artwork

Online/Digital

  • Tiles
  • Banners
  • Classifieds
  • Search engine optimisation
  • Facebook advertising
  • Email adverts
  • Mobile/Bluetooth advertising

Broadcast

  • Feature sponsorship (e.g. travel news; weather)
  • Airtime advertising
  • Airtime + special promotions (e.g. events; competitions)
  • Production of adverts, including script writing and voice over

Television

  • Airtime advertising
  • Feature sponsorship – ( e.g. weather, travel)
  • Production costs – cost of producing the advert, to include film crew hire, storyboarding, scriptwriting etc.

Out of Home Advertising

·         Billboard advertising within Halton

·         Billboard advertising at strategic regional locations (e.g. airports, railway stations etc.)

·         Bus Shelters

·         Ad vans

·         Taxis operating in Halton

·         Bus advertising

Contact:
Mrs Pauline Lowe
Email Address:
pauline.lowe@halton.gov.uk
Telephone:
01511111111
Address:
Kingsway House
Kingsway
Widnes
Cheshire
WA8 7EA
United Kingdom
Key Dates
01/04/2015
31/03/2016
23/02/2015 16:20
12/03/2015 10:00
Other Information
12 (months)
12 (months)
1

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