Advertising and Marketing Services Tender

Advertising and Marketing Services Tender

The University seeks an integrated communications, advertising and marketing service to support its Marketing and Communication strategy. Key to this strategy is student recruitment, brand building through all channels and PR support.

UK-London: Advertising and marketing services

2013/S 014-019467

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

London Metropolitan University
166-220 Holloway Road
For the attention of: Heins Chuungwe
N7 8DB London
UNITED KINGDOM
E-mail: strategic-procurement@londonmet.ac.uk

Internet address(es):

General address of the contracting authority: http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
LMU2012-0434 ADVERTISING AND MARKETING
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
NUTS code UKI
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
The University seeks an integrated communications, advertising and marketing service to support its Marketing and Communication strategy. Key to this strategy is student recruitment, brand building through all channels and PR support. The University is keen to develop a target driven approach, therefore a holistic consultancy provision to aid postgraduate and undergraduate recruitment is essential. Interested agencies should be able to provide a full advertising and communications service including a creative and media buying facility and an in-house consultancy provision. Agencies should be experienced working with the full breadth of media.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79342000

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
In the case of company subsidiaries, a parent company guarantee will need to be completed
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
As with the University’s terms and conditions of contract.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Joint and several liability
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: All Bidders will be expected to complete the following policies: Health and Safety, Equality and Diversity, Environmental and Quality Assurance.
The minimum Insurance policies as specified on the University Website must be fulfilled and evidence provided.
The PQQ document will provide more information about the requirements as this list is not exhaustive.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: All Bidders will be expected to submit Audited Accounts for the past three years , to include a statement of the organisation’s turnover and Profit and Loss.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
All Bidders are expected to provide information on three examples of similar work completed or still in progress and also provide details of other services that could be offered under advertising and marketing.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated yes
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
LMU2012-0434
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Time limit for receipt of requests for documents or for accessing documents: 15.2.2013 – 23:59
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
1.5.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
25.3.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
Other: English
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Date: 1.5.2013 – 14:00
Place:

London Metropolitan University

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
Suppliers are required to register and express interest via the University electronic site at the following URL, registration and use of the e-tendering portal is free of charge and places suppliers under no obligation to participate.
http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm

The University does not accept any liability for any cost incurred in tendering. Please note all submissions will be subject to the University conditions of electronic submission. Tenders and all supporting documents must be priced in Sterling and all payments under the contract made in Sterling also.
Please note the University will not award the contract to a company to which this contract cost will amount to the 20% or over of the company overall last audited accounts year turnover.
For further information about the University please look on the website:www.londonmet.ac.uk

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:16.1.2013

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