Advertising and Marketing Tender

Advertising and Marketing Tender

This focuses on communicating with our residents, staff, key stakeholders, communities and neighbourhoods.

UK-London: advertising and marketing services

2012/S 84-138439

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Affinity Sutton Group
6 More London Place, Tooley Street
For the attention of: Annemarie Connors
SE1 2DA London
UNITED KINGDOM
E-mail: asg.tenders@affinitysutton.com

Internet address(es):

General address of the contracting authority: http://www.affinitysutton.com/

Electronic access to information: http://www.affinitysutton.com/about_us/tender_opportunities.aspx

Further information can be obtained from: Affinity Sutton
all information available from the web address http://www.affinitysutton.com/about_us/tender_opportunities.aspx
For the attention of: Annemarie Connors
SE1 2DA London
UNITED KINGDOM
E-mail: asg.tenders@affinitysutton.com
Internet address: http://www.affinitysutton.com/about_us/tender_opportunities.aspx

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Affinity Sutton Group
all information available from the web address below
For the attention of: Kirsty Bower
London
UNITED KINGDOM
E-mail: asg.tenders@affinitysutton.com
Internet address: http://www.affinitysutton.com/about_us/tender_opportunities.aspx

Tenders or requests to participate must be sent to: Affinity Sutton
Level 6, 6 More London Place, Tooley Street
SE1 2DA London
UNITED KINGDOM
Internet address: http://affinitysutton.com

I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Housing and community amenities
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Affinity Sutton Homes
6 More London Place, Tooley Street
SE1 2DA London
UNITED KINGDOM

Community Building Services (CBS) Ltd.
12 Elstree Way Borehamewood
WD6 1JE Hertfordhsire
UNITED KINGDOM

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Design Agency Framework.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
NUTS code UKI
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 8
Duration of the framework agreement

Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 2 000 000,00 and 3 000 000,00 GBP

II.1.5)Short description of the contract or purchase(s)
This framework agreement is for the provision of design agency services for Corporate Communications and Sales and Development for the production of marketing collateral.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79342000, 79413000, 79342100

II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants
Variants will be accepted: yes
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
Estimated value excluding VAT:
Range: between 2 000 000,00 and 3 000 000,00 GBP
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Corporate Communications – Large Marketing Campaigns

1)Short description
This lot is to focus on corporate design outputs ensuring best practice in current design trends, format and delivery methods in the delivery of Corporate Marketing collateral.
2)Common procurement vocabulary (CPV)

79413000, 79340000, 79342100, 79342000

3)Quantity or scope
This will cover large marketing campaigns such as brand audits and creation of bid documents. Anticipate up to four projects per year.
Estimated value excluding VAT:
Range: between 500 000,00 and 750 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
Duration in months: 48 (from the award of the contract)
5)Additional information about lots
Lot No: 2 Lot title: Corporate Communications – Small Campaigns
1)Short description
This focuses on communicating with our residents, staff, key stakeholders, communities and neighbourhoods. This work will use the developed brand guidlelines in the delivery of small campaigns that required the development of design concepts and idetnify the appropriate mix of communication channels to ensure value for money.
2)Common procurement vocabulary (CPV)

79413000, 79340000, 79342100, 79342000

3)Quantity or scope
Work required will include design concepts for up to 25 marketing campaigns each year.
Estimated value excluding VAT:
Range: between 400 000,00 and 750 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
Duration in months: 48 (from the award of the contract)
5)Additional information about lots
Lot No: 3 Lot title: Sales and Development – Private Sales
1)Short description
In any one year we have a programme of between 15 – 20 development schemes that may have private tenure. These properties will require to be marketed to a private sales audience. These schemes are based predominately in London and the South East.
2)Common procurement vocabulary (CPV)

79413000, 79340000, 79342100, 79342000

3)Quantity or scope
Between 15 – 20 schemes, based predominately in London and the South East.
4)Indication about different date for duration of contract or starting/completion
Duration in months: 48 (from the award of the contract)
5)Additional information about lots
Lot No: 4 Lot title: Sales and Development – Shared Ownership and Shared Equity
1)Short description
In any year Affinity Sutton has a programme of shared ownership and shared equity loan developments.. These are predominately in London and the South East.
2)Common procurement vocabulary (CPV)

79413000, 79340000, 79342100, 79342000

3)Quantity or scope
Between 15 – 20 schemes predominately based in London and the South East.
Estimated value excluding VAT:
Range: between 400 000,00 and 750 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: As per Tender documents.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: As per tender documents.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
As per tender documents.
Minimum level(s) of standards possibly required:
As per tender documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Price. Weighting 40

2. Technical. Weighting 40

3. Interview. Weighting 20

IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
0122 – 11AC
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
11.6.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
in days: 47 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening tenders
Date: 11.6.2012 – 12:00
Place:

6 More London Place, Tooley St, London SE1 2DA

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published: 4 years
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

All documents are available electronically for download from: http://www.affinitysutton.com/about_us/tender_opportunities.aspx.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Royal Courts of Justice
WC2A 2LL London
UNITED KINGDOM

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:26.4.2012

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