Advertising and Publicity Invitation to Tender

Advertising and Publicity Invitation to Tender

Advertising and publicity services to support the delivery of marketing and recruitment campaigns.

Contract summary

Industry

Construction and Real Estate, Printing and Publishing

Location of contract

LN1 3DY

Value of contract

£190k

Published date

02 October 2017

Closing date

16 October 2017

Contract start date

01 November 2017

Contract end date

31 October 2019

 

Description

Bishop Grosseteste University (BGU) are looking for a provider of advertising and publicity services to support the delivery of marketing and recruitment campaigns.

1.2.SCOPE
The specific provision required will encompass the design, production and placing of advertisements or paid publicity across some or all of the following channels:

a. Outdoor – billboards, buses, poster sites, targeted appropriately to reach key audiences through an annual recruitment cycle.
b. Online – targeted online advertising to reach our target audience. This can include social media, PPC, SEM and remarketing.
c. Print media – local and national press, suitable specific publications.
d. Other media – radio, subscription music services etc.

1.3.CREATIVE WORK
The contractor may be required to develop creative content and devise design concepts and create artwork. The contractor would be expected to work with BGU staff on the design and messaging of the campaigns in a timely manner.

It is not intended to change BGU’s established visual identity or corporate website as part of this contract. Contractors would be expected to work within BGU’s established brand identity, including detailed visual identity specifications. The University would expect to have significant input into, and final creative control over, the design of advertisements. Whilst there is in-house graphic design capacity at BGU, production of materials, advertisements etc. may be required as part of the contract.

1.4.REPORTING & EVALUATION
There should be a clear and regular method of communicating and reporting of measurable outcomes of all activity carried out.

 

About the buyer

Contact name

Ben Rook

Address

Bishop Grosseteste University
Longdales Road
Lincoln
LN1 3DY
England

Email

ben.rook@bishopg.ac.uk

 

Other information

Attachments

Invitation to Tender

Advertising and Publicity – Invitation to Tender (Sept 2017).docx

 

How to apply

Please apply directly to the buyer using the contact details provided.

 

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