Advertising Services Tender for Translink

Advertising Services Tender for Translink

To further enhance public transport in Northern Ireland Translink is seeking to appoint a full service advertising agency as strategic partner to implement a programme of brand marketing communications.

United Kingdom-Belfast: Advertising and marketing services

2016/S 026-042795

Contract notice – utilities

Services

Directive 2004/17/EC

Section I: Contracting entity

I.1)Name, addresses and contact point(s)

Translink
3 Milewater Road
For the attention of: Shehzaad Mohammed
BT3 9BG Belfast
UNITED KINGDOM
E-mail: Shehzaad.Mohammed@translink.co.uk

Internet address(es):

General address of the contracting entity: www.translink.co.uk

Address of the buyer profile: http://www.translink.co.uk/Corporate/Procurement/

Electronic access to information: https://etendersni.gov.uk/epps

Electronic submission of tenders and requests to participate: https://etendersni.gov.uk/epps

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Main activity

Railway services
Urban railway, tramway, trolleybus or bus services

I.3)Contract award on behalf of other contracting entities

The contracting entity is purchasing on behalf of other contracting entities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting entity:

003/0066/15 Advertising Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Northern Ireland.

NUTS code UKN

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s):

To further enhance public transport in Northern Ireland Translink is seeking to appoint a full service advertising agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Regional Transportation Strategy for Northern Ireland. This requirement will include implementation of strategic corporate advertising promoting the key consumer benefits of Translink services. In addition, a programme of tactical advertising for Translink service brands is required, including Metro, NI Railways, Ulsterbus, Goldline, Enterprise, Park and Ride, major market segments including commuters, young people, senior citizens, visitors and Translink ticketing product brands including Smartlink, mLink, yLink, aLink and iLink. Implementation of Belfast Rapid Transit (BRT) is planned for autumn 2018 and it is anticipated that brand marketing communications for BRT will form part of this requirement. Advertising spend is in the region of 400 000 GBP – 800 000 GBP per annum. Contract spend per annum is not guaranteed and is dependent on budgetary approvals. Award of this contract is no guarantee of any level of business. A number of campaigns will be progressed according to business requirements.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341200, 79341400

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Information about lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

II.2.2)Information about options

Options: yes
Description of these options: Options to extend for a further 2 periods of up to 2 years duration per period, at the sole discretion of Translink.

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

If required this will be listed in PQQ and ITT documentation on https://etendersni.gov.uk/epps

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

If required this will be listed in PQQ and ITT documentation on https://etendersni.gov.uk/epps

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

If required this will be listed in PQQ and ITT documentation on https://etendersni.gov.uk/epps

III.1.4)Other particular conditions:

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: These will be listed in PQQ and ITT documentationhttps://etendersni.gov.uk/epps

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: These will be listed in PQQ and ITT documentationhttps://etendersni.gov.uk/epps

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met: These will be listed in PQQ and ITT documentationhttps://etendersni.gov.uk/epps

III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting entity:

The Translink Group file reference 003/0066/15 eTenders NI CFT reference 273740

IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents(except for a DPS)

IV.3.4)Time limit for receipt of tenders or requests to participate

21.3.2016 – 16:00

IV.3.5)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.6)Minimum time frame during which the tenderer must maintain the tender
IV.3.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: The Translink Group may make a call for competition at the end of the fixed contract period or after option(s) have been taken up; The Translink Group reserve the right to make a call for competition at any point deemed appropriate by the Translink Group and may make no call for competition should the requirement no longer be classified by the Translink Group as recurring.

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information:

Let’s work together:

Follow us on Twitter at www.twitter.com/TranslinkB2B for opportunites worth 30 000 GBP or more.

Check out our website at www.translink.co.uk/Corporate/Procurement/

Participate in tenders at https://etendersni.gov.uk/epps

For assistance using eTendersNI and registering your Organisation please contact the help-desk whose number is located on the eTendersNI contact us page.
Note: Do not leave completing your PQQ/ITT response until the last minute, late responses shall be rejected. The contracting authority reserves the right not to award any contract as a result of this competition.
About the Translink Group:
Throughout the documentation, both ‘Translink’ and ‘Group’ refer to the same corporate entities. Both shall be taken to comprise the Northern Ireland Transport Holding Company (NITHC) in addition to its main operating subsidiaries Citybus Ltd, Northern Ireland Railways Company Ltd and Ulsterbus Ltd.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

Please see section VI.4.2)

Body responsible for mediation procedures

Not Appicable

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: The Translink Group will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Utilities Contracts Regulations 2006 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

VI.4.3)Service from which information about the lodging of appeals may be obtained

Please see section VI.4.2)

VI.5)Date of dispatch of this notice:

5.2.2016

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