Appointment of Advertising Agencies

Appointment of Advertising Agencies

Appointment of Advertising Agencies to a Framework to Deliver Public Information Campaigns for NI Public Sector.

United Kingdom-Belfast: Advertising services

2016/S 122-218388

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Department of Finance
303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Contact person: Louise Thompson
E-mail: louise.thompson@finance-ni.gov.uk
NUTS code: UK

Internet address(es):Main address: https://www.finance-ni.gov.uk/

Address of the buyer profile: https://www.finance-ni.gov.uk/topics/procurement

I.1)Name and addresses

Department of Justice NI
Block B, Castle Buildings
Belfast
BT4 3SG
United Kingdom
E-mail: louise.thompson@finance-ni.gov.uk
NUTS code: UK

Internet address(es):Main address: https://etendersni.gov.uk/eppsAddress of the buyer profile: https://etendersni.gov.uk/epps

I.2)Joint procurement

The contract involves joint procurement
The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://etendersni.gov.uk/epps
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

RID 455707 — Appointment of Advertising Agencies to a Framework to Deliver Public Information Campaigns for NI Public Sector and the Appointment of an Agency to Deliver a DoJ Organised Crime Campaign.

Reference number: 455707

II.1.2)Main CPV code

79341000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Department of Finance (DoF) wishes to establish an Advertising Framework to deliver campaign advertising requirements for all bodies covered by NI Public Procurement Policy: https://www.finance-ni.gov.uk/articles/list-public-bodies-which-ni-public-procurement-policy-applies Candidates should however be aware that, as a Framework Agreement (as defined under regulation 33 of the Public Contracts Regulations 2015 (as amended)), the participating bodies to this Framework are not obliged to procure advertising campaign services exclusively from this framework agreement.

II.1.5)Estimated total value

Value excluding VAT: 40 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79341400
79341200

II.2.3)Place of performance

NUTS code: UKN

II.2.4)Description of the procurement:

The Department of Finance (DoF) wishes to establish an Advertising Framework to deliver campaign advertising requirements for all bodies covered by NI Public Procurement Policy: https://www.finance-ni.gov.uk/articles/list-public-bodies-which-ni-public-procurement-policy-applies Candidates should however be aware that, as a Framework Agreement (as defined under regulation 33 of the Public Contracts Regulations 2015 (as amended)), the participating bodies to this Framework are not obliged to procure advertising campaign services exclusively from this framework agreement.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 40 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

The new framework will run for an initial period of 2 years with the option to extend by 2 further periods of 1 year each.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Company Experience: Candidates must demonstrate through the use of 3 examples of projects carried out within the last 3 years that their company has the necessary experience to deliver the services detailed below. Examples can be from the public or private sectors, or a combination of both. Note: Within the last 3 years is within 3 years of the return date for this competition. Examples of projects submitted must be full bursts of campaigns which have been evaluated. This must include: Name of the contract awarded and contract reference; Customer name and address; Date awarded; Brief description of the scope of the contract and services required; Details of the methodology for managing the delivery of the contracts including what systems and processes were/ are in place and how sub-contractors were managed (if applicable). Examples should include work which demonstrates the candidate’s ability to address the brief, are within budget, produce results and have been managed and evaluated effectively. At least 1 example should include digital advertising. At least 1 example should also include a high level critical path as an Annex. At least 1 example should include a detailed media plan, incorporating a range of media platforms. Examples should clearly outline experience in the following core competencies: Strategic Direction and Strategic Planning; Media Direction; Creative Direction; and Account Direction. Campaign Management. Examples of artwork should be provided as supporting documentation. This will be accepted in print or DVD formats. Examples of artwork should be delivered no later than the closing date and time to: c/o Louise Thompson, Supplies and Services Division, Central Procurement Directorate, Clare House, 303 Airport Road West, Belfast, BT3 9ED. Each example must not exceed eight (8) A4 pages, excluding any Annexes (Font size: Arial 12). This excludes any artwork which can be provided separately. Each of the 3 examples are worth 30 per cent. Capacity. Evaluators will access Candidates capacity in terms of the totality of resource the candidate proposes to utilise in relation to this contract. In addition to setting out the resources you will deploy, candidates must also upload an organisation structure chart. This should demonstrate the structure in relation to the services as described in Section 2 of this PQQ document. Response to this criterion must not exceed four (4) A4 pages (Font size: Arial 12). This section is worth 10 per cent.

Minimum level(s) of standards possibly required:

All candidates achieving or exceeding the 70 % threshold will progress to the ITT stage of the process.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 10
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/07/2016
Local time: 15:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 12/08/2016

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 5 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
VI.2)Information about electronic workflows

VI.3)Additional information:

The Framework Agreement is being let by Central Procurement Directorate on behalf of any public sector organisations requiring services in Northern Ireland including: Government Departments; Agencies; Non-departmental Public Bodies; or other Contracting Authority (including subsidised bodies or other grant recipients). A list of potential organisations can be found in Annex A of the PQQ and at: https://www.finance-ni.gov.uk/articles/list-public-bodies-which-ni-public-procurement-policy-applies This framework Agreement will be used to progress the Government’s wider social, economic and environmental objectives. The range of this contract will be 10 000 000 GBP to 40 000 000 GBP.

VI.4)Procedures for review

VI.4.1)Review body

The UK does not have any such bodies with responsibility for appeal/mediation procedures
UK
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

CPD will comply with the Public Contracts Regulations 2015 and, where appropriate, will incorporate a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract is communicated to tenderers. That notification will provide full information on the award decision. This provides time for the unsuccessful tenderers to challenge the award decision before the contract is entered into.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

23/06/2016

 

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