Appointment of an International Digital Marketing and Communications Partners for Queen’s University Belfast

Appointment of International Digital Marketing and Communications Partners for Queen’s University Belfast

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications partner or partners to develop the University’s brand awareness and market positioning.

United Kingdom-Belfast: Marketing services

2017/S 096-190427

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Queen’s University Belfast
University Road
Contact point(s): Donall Patton
BT7 1NN Belfast
United Kingdom
Telephone: +44 2890971311
E-mail: d.patton@qub.ac.uk

Internet address(es):

General address of the contracting authority: www.qub.ac.uk

Address of the buyer profile: www.qub.ac.uk/po

Further information can be obtained from: Queen’s University Belfast
Internet address: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Queen’s University Belfast
Internet address: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

Tenders or requests to participate must be sent to: Queen’s University Belfast
Internet address: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

QUB/1605/17 — Appointment of an International Digital Marketing and Communications Partner(s).

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: Please refer to tender documents.
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications partner or partners to develop the University’s brand awareness and market positioning amongst its target audiences, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.
The services to be delivered under this contract shall be provided under two separate lots as follows:
Lot 1 — Appointment of an International Digital Marketing Partner for China and Hong Kong
Lot 2 — Appointment of an International Digital Marketing Partner for South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World
Applicants are invited to tender for either Lot 1 or Lot 2 or both. Lots will be evaluated independently and the University reserves the right to award each Lot separately.

II.1.6)Common procurement vocabulary (CPV)

79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications Partner or Partners to develop the University’s brand awareness and market positioning amongst its target audiences, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.
The services to be delivered under this contract shall be provided under two separate lots as follows:
Lot 1 — Appointment of an International Digital Marketing and Communications Partner for China and Hong Kong
Lot 2 — Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World
The agency or agencies will be responsible for:
1.1 Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets
1.2 Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications / PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each Lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner.
1.3 Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
Applicants are invited to tender for either Lot 1 or Lot 2 or both. Lots will be evaluated independently and the University reserves the right to award each Lot separately.
The contract for each lot shall be for an initial period of 1 year.
Estimated value excluding VAT: 1 600 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: The contract for each Lot also includes options to extend by up to a further 36 months.
Provisional timetable for recourse to these options:
in months: 12 (from the award of the contract)

II.2.3)Information about renewals

This contract is subject to renewal: yes

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Lot 1 Appointment of an International Digital Marketing and Communications Partner for China and Hong Kong

1)Short description

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in China and Hong Kong and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.

2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in China and Hong Kong and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.
The agency will be responsible for:
1.1 Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets
1.2 Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications / PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each Lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner.
1.3 Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
The contract shall be for an initial period of 1 year with the option to extend by up to a further 36 months.
Estimated value excluding VAT: 640 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Applicants are invited to tender for either Lot 1 or Lot 2 or both. Lots will be evaluated independently and the University reserves the right to award each Lot separately.

Lot No: 2 Lot title: Lot 2 — Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World

1)Short description

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.

2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope

Queen’s University Belfast is seeking to appoint an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets.
The agency will be responsible for:
1.1 Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets
1.2 Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications / PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each Lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner.
1.3 Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
The contract shall be for an initial period of 1 year with the option to extend by up to a further 36 months.
Estimated value excluding VAT: 960 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Applicants are invited to tender for either Lot 1 or Lot 2 or both. Lots will be evaluated independently and the University reserves the right to award each Lot separately.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

None.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Please refer to tender documents.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Please refer to tender documents.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Please refer to tender documents.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Please refer to tender documents.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Please refer to tender documents.
Minimum level(s) of standards possibly required: Please refer to tender documents.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Please refer to tender documents.
Minimum level(s) of standards possibly required:
Please refer to tender documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

QUB/1605/17

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 12.6.2017
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

19.6.2017 – 16:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 120 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: 48 months.

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

Queen’s University Belfast
University Road
BT7 1NN Belfast
United Kingdom

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contract Regulations 2015 (SI 2015/102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

17.5.2017

 

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