BBC Tender for Media Strategy and Buying Services

BBC Tender for Media Strategy and Buying Services

The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity.

United Kingdom-London: Advertising campaign services

2019/S 153-377584

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
London
W1A 1AA
United Kingdom
Contact person: Hannah Stevenson
Telephone: +44 1234567890
E-mail: hannah.stevenson@bbc.co.uk
Fax: +44 1234567890
NUTS code: UK
Internet address(es):Main address: http://www.bbc.co.uk/supplying/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://bbc.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://bbc.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Broadcasting

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Strategy and Buying Services

Reference number: PROC 2019 06 HS

II.1.2)Main CPV code

79341400

II.1.3)Type of contract

Services

II.1.4)Short description:

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.

The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.

The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and the fees payable to the agency estimated at 25 000 000 GBP.

II.1.5)Estimated total value

Value excluding VAT: 100 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341000
79342000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

BBC sites across the United Kingdom – please refer to a full list of relevant sites contained within the procurement documentation.

II.2.4)Description of the procurement:

For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

The initial contract term will be for 2 years, following which the BBC may at its discretion extend the term on 2 further occasions for a period of up to 12 months on each occasion.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Where there is more than one economic operator, the BBC reserves the right to require a grouping of economic operators to take a particular legal form or to require a single economic operator to take primary liability or to require that each party undertakes joint and several liability.

Please register your interest in this project by taking the following steps:

1) Register your company on the BravoSolution e-Tendering portal (this is only required once):

1.1) Go to https://bbc.bravosolution.co.uk

1.2) Click the link on the login page to register;

1.3) Accept the terms and conditions and click ‘Continue’;

1.4) Enter your correct business and user details;

1.5) Note the username you chose and click ‘Save’ when complete;

1.6) You will shortly receive an email with your temporary password.

2) Express an interest in the tender:

2.1) Login to the portal with the username/password;

2.2) Click the ‘PQQs/ITTs Open to all Suppliers’ link (these are pre-qualification questionnaires or invitations to tender open to any registered supplier);

2.3) Click on the relevant PQQ/ITT to access the content;

2.4) Click the ‘Express Interest’ button at the top of the page. This will move the PQQ/ITT into your ‘My PQQs/My ITTs’ page (this is a secure area reserved for your projects only);

2.5) You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ITT Details’ box.

3) Responding to the tender:

3.1) Click ‘My Response’ under PQQ/ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining);

3.2) You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification;

3.3) Note the deadline for completion, and then follow the onscreen instructions to complete the PQQ/ITT. There may be a mixture of online and offline actions for you to perform (there is detailed online help available);

3.4) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance, please consult the online help, or contact the Bravo e-Tendering help desk.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Competitive procedure with negotiation
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated

IV.1.5)Information about negotiation

The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/09/2019
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 23/09/2019

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Ltd) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.

VI.4)Procedures for review

VI.4.1)Review body

Business and Property Courts of England and Wales — TCC
Rolls Building, 7 Rolls Building, Fetter Lane
London
EC4A 1NL
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

As stated in the Public Contracts Regulations 2015. The applicable review time limits shall be as stated in Regulations 92 and 93 Public Contracts Regulations 2015.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

07/08/2019