Behaviour Change Marketing and Communications Framework

Behaviour Change Marketing and Communications Framework

The objective is to increase efficiency and improve quality of its communication outputs by establishing a core supply base of marketing and communication agencies.

United Kingdom-Banbury: Advertising and marketing services

2016/S 216-393499

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Waste and Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
United Kingdom
Contact person: Rosy Holloway
Telephone: +44 1295819900
E-mail: rosy.holloway@wrap.org.uk
NUTS code: UK

Internet address(es):Main address: www.wrap.org.uk

Address of the buyer profile: www.wrap.org.uk/tenders

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Advertising-and-marketing-services./22V488F864
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/respond/22V488F864
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: http://www.delta-esourcing.com

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Environment

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Behaviour Change Marketing and Communications Framework.

Reference number: FRA064

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

WRAP is seeking to establish a new framework for behaviour change and communications. The objective is to increase efficiency and improve quality of its communication outputs by establishing a core supply base of marketing and communication agencies that can support delivery of its technical and consumer campaign communication requirements either on a long term or project by project basis.

II.1.5)Estimated total value

Value excluding VAT: 5 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Any or all Lots.

II.2)Description

II.2.1)Title:

Behaviour Change Campaign Solutions

Lot No: 1

II.2.2)Additional CPV code(s)

79342000
79341400
79416000
79311410

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

United Kingdom.

II.2.4)Description of the procurement:

The scope of LOT 1 is to develop and deliver end to end campaign solutions for these and others that WRAP may initiate over the term of the Framework. The agencies appointed to this Lot will be required to deliver a total campaign solution approach, developing concept and strategy and multi-channel tactical delivery as required, which will include creative development, consumer PR, digital marketing and return on investment (ROI) evaluation and reporting. It is envisaged that contracts awarded under this Lot would span more than one year although these agencies could also be used for short term activity where a holistic approach is needed. Suppliers appointed to this Lot may also be required to work collaboratively with WRAP’s specialist agencies.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 4 166 666.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

The duration of the lot, and the framework agreements, may be extended by 12 months, at WRAP’s discretion.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:

The 5 highest scoring candidates in Stage 1 (SQ) plus ties will proceed to Stage 2 (tender).

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Some individual items of work under this Lot may relate to FP7, Horizon2020, LIFE and/or any other EU-funded projects/programmes WRAP is or becomes involved with.

II.2.14)Additional information

— A minimum of 3 and a maximum of 5 suppliers will be contracted to this lot.

II.2)Description

II.2.1)Title:

Design Services

Lot No: 2

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

United Kingdom.

II.2.4)Description of the procurement:

The scope of lot 2 is to provide cross channel design services for

— corporate communications;

— consumer communications; and

— external publications generated from WRAP’s technical programmes.

The suppliers appointed to this LOT will provide additional capacity to WRAP’s small in house team and it is envisaged that contracts will be for ad-hoc requirements or short to medium term arrangements where work will be flexibly drawn down from an agreed budget.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 833 333.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

The duration of the lot, and the framework agreements, may be extended by 12 months, at WRAP’s discretion.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:

The 5 highest scoring candidates in Stage 1 (SQ) plus ties will proceed to Stage 2 (tender).

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Some individual items of work under this Lot may relate to FP7, Horizon2020, LIFE and/or any other EU-funded projects/programmes WRAP is or becomes involved with.

II.2.14)Additional information

— A minimum of 3 and a maximum of 5 suppliers will be contracted to this LOT.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Conditions as stated in the procurement documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Conditions as stated in the procurement conditions.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 07/12/2016
Local time: 23:55

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 09/01/2017

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

The procurement documents are in several parts:

— Part A sets out the background, scope, objectives, specific requirements and instructions on how to prepare and submit a selection application and tender.

— Part B is the selection questionnaire application form. Requests to participate must be made using this form — submissions in any other format will be rejected.

— Part C explains how applications and tenders will be evaluated, and provides the evaluation criteria.

— Part D details the terms and conditions. There can be no negotiations over the terms of the procurement process or contract documents; you must therefore satisfy yourself as to all requirements and the Terms and Conditions of Contract.

Applications and tender submissions:

This procurement will be managed electronically through the Delta eSourcing suite.

Register on Delta at: www.delta-esourcing.com and click on ‘Supplier Register’.

For technical assistance with using Delta, please contact the help desk on +44 8452707050 (8:30 to 17:30 UK time, Monday to Friday excluding bank holidays).

Please register and familiarise yourself with the process in Delta at the earliest opportunity and allow sufficient time before the deadline to submit your application/tender.

Any queries about this procurement must be submitted through Delta, not by any other route.

Award:

— See the lot details for the number of suppliers that will be contracted to each lot.

— WRAP does not commit to awarding any work under this framework. All values expressed within this Contract Notice are maximum values and are not intended to represent a guarantee of the level or value of contract that may ultimately be awarded to any supplier.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Advertising-and-marketing-services./22V488F864

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/22V488F864

GO Reference: GO-2016117-PRO-9076970.

VI.4)Procedures for review

VI.4.1)Review body

Waste & Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
United Kingdom
Telephone: +44 1295819900Internet address:www.wrap.org.uk

VI.4.2)Body responsible for mediation procedures

Waste & Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
United Kingdom
Telephone: +44 1295819900
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

07/11/2016

 

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