Branding and Marketing Communications Contract for Wirral Borough Council

Branding and Marketing Communications Contract for Wirral Borough Council

Branding, design and produce/implement marketing/media plan for the launch of a new Local Authority Company -a new business that will be established in April 2015 to manage and direct adult day centres in Wirral.

Wirral Borough Council
Branding and Marketing Communications
None
Branding, design and produce/implement marketing/media plan for the launch of a new Local Authority Company -a new business that will be established in April 2015 to manage and direct adult day centres in Wirral.

Profile:

Self-directed support is about people being in control of the support they need to live the life they choose and putting them at the centre of services. Wirral Council Adult Social Care Team is planning to change the way that day centres are managed across the Wirral to expand choice, provide a more personalised service for current and potential local day centre users.

The new business will be established to provide the council’s day centres, manage the services and deliver provision across Wirral. The business will be launched in April 2015.

As a result of the plans, the identity of the service provider will change from Wirral Council to the Local Authority Company. A marketing campaign and directed programme of communications is required to target existing service users, their families, carers, support staff and other stakeholders

Summary:

This specification outlines requirements for a new brand identity and seeks a partner for marketing support and the design of a range of materials, which can be used, for the forthcoming launch and initial go-live phase for the newly formed business.

Description:

The Local Authority Company requires the development of a strong and effective brand that will clearly differentiate the business from Wirral Council whilst communicating key messages and conveying the statement that services will remain undisrupted. The materials will appeal to a variety of audiences, including current and potential service users, friends, family, parents, carers and other stakeholders.

Contact:
M Corporate Procurement
Email Address:
tenders@wirral.gov.uk
Telephone:
00 – Questions via portal please
Address:
Municipal Building
Cleveland Street
Birkenhead
Merseyside
CH41 6BU
United Kingdom
Key Dates
04/02/2015
03/02/2016
21/01/2015 15:00
02/02/2015 12:00
Other Information
12 (months)
24 (months)
1

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