Bus Shelter Advertising Cornwall

Bus Shelter Advertising Cornwall

This opportunity will initially be valid over a maximum 4 year duration framework agreement but is intended to incorporate a significant number of additional shelters, from almost anywhere in the County, as and when existing ownership of those shelters is clarified on a case by case basis or other prevailing agreements lapse.

Bus Shelter Advertising Revenue
Organisation Name: Cornwall Council
Department: Environment, Planning & Economy
Reference Number: ABS1
Expression of Interest Deadline: 10/05/2012
Tender Deadline: N/A
Contract Type: Service
Contract Size: 50-150K
Short Description: Cornwall Council is seeking to appoint a suitably qualified and experienced organisation to have the sole right to sell advertising space, at commercially advantageous rates, on wholly Cornwall Council owned bus shelters, principally in the Newquay St. Austell/Pentewan and Truro Victoria Square Areas (approximately 30 shelters in total in the first instance). Please refer to the schematic diagram that can be downloaded below, under the document upload section, which outlines the location of most of the Targeted Bus Shelters.
This proposed concession type arrangement is intended to provide a suitable level of income to assist the Council in cleaning and maintaining its existing shelters and to help fund the installation of new ones across the County. Any advertising space sold will need to be done so in accordance with the Council’s prevailing code of practice for Advertising, on and within its properties, and also ensuring full compliance with existing standard advertising industry rules and regulations.
This opportunity will initially be valid over a maximum 4 year duration framework agreement but is intended to incorporate a significant number of additional shelters, from almost anywhere in the County, as and when existing ownership of those shelters is clarified on a case by case basis or other prevailing agreements lapse. The proposed agreement will also include opportunities to advertise on a significant number of new shelters, including the brand new purposely designed range of sustainable bus shelters, currently being developed for installation on and around the proposed ‘Eco-Town’ routes in the St. Austell area. The framework agreement will also permit any associated organisations, such as Town and Parish Councils to also use the services of the appointed contractor, for the shelters that they exclusively own and have a responsibility to maintain, again on a case by case basis, subject to mutual consent.
Once all the existing ownership details have been clarified, over the lifetime of this initially proposed framework, and the concept has been proven to provide good value to all parties, the Council is likely to invite tenders for a larger scale and longer term agreement so the provider appointed to the initial framework would be in a strong position to bid for that, if they have performed to the Council’s satisfaction in the interim.
Detailed Description: Bus travel and associated infrastructure are an integral part of the Connecting Cornwall strategy. Cornwall Council wishes to ensure that as many as possible of the Council’s wholly owned bus shelters are regularly cleaned and maintained through the generation of sufficient levels of income. This is principally intended to be done via advertising space being sold on as many of the shelter sites as possible and as are deemed to be commercially viable to do so.
Prospective Tenderers will be expected to consider the intrinsic commercial value of these shelters in terms of the potential income they could generate from advertising and the eventual offer provided in the tender documents to the Council will be assessed on its quality, realism and cost effectiveness to the Council.
Prospective tenderers would need to assure the Council of its ability to utilise advertising space effectively in a number of different shelter styles and be able to generate sufficient income to cover costs of regular maintenance and repair, as well as contribute towards the funding of the installation of additional shelters on an ongoing basis.
The way in which advertising is being delivered is changing and we are moving towards a digital world. Whilst the majority of the current shelters are only really suitable for a standard advertising panel, the new range being developed is likely to include a screen for digital media and prospective tenderers would be expected to consider how they can work with this media as well.
As part of a tender proposal providers would be encouraged to consider and propose how their offer could potentially be extended to support local Parish and Town Councils in maximizing income opportunities from the shelters that they own to also help cover their ongoing costs of cleaning, maintenance, repair and eventual replacement. The aim of this additional requirement is to try and instill greater community ownership and involvement as well as improved financial efficiency for the Council.
It would be accepted, as part of the agreement, that all shelters covered would remain the responsibility of the Council and/or Parish/Town Council as appropriate and such liability would include issues around insurance, maintenance, cleaning, repairs, vandalism etc.
Should the Council wish to remove or reposition a particular shelter for any reason they would wish to retain the rights to do so through pragmatic discussions with the appointed provider.
It is the Council’s intention to invite a number of established advertising organisations, with relevant proven experience in selling advertising space, to respond to a formal tender submission in due course but initially the Council wishes to explore the market potential for such a service so interested providers are invited, in the first instance, to express an interest ONLY by utilising the attached form below, under the heading ‘what to do next’ to register their interest by the date and time indicated. This will be a preliminary opportunity for the Council to assess potential capabilities and the likely amount of suitable providers that it might be prudent to invite to submit a formal tender to in due course. The Council is also considering holding a provider information day with interested parties to discuss service options consider the viability of alternative proposals and how best such a framework agreement could be constructed to get maximum benefit for both parties.
Detailed Description Bullet Points: 
  • Bus Shelter Advertising Revenue
Relevant Documents:
Approximate Start Date: 01/08/2012
Approximate End Date: 31/07/2016
What Happens Next? 19042012_eoi return form for bus shelter advertising revenue abs1_2589.doc
Click Here to Contact Buyer mshillaber@cornwall.gov.uk

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