Cambridge University Sports Clubs’ Sponsorship Contract

Cambridge University Sports Clubs’ Sponsorship Contract

The University is inviting proposals for sponsorship and licensing of sportswear and equipment for the 52 University sports clubs.

United Kingdom-Cambridge: Sport-related services

2017/S 073-140715

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Chancellor, Masters and Scholars of the University of Cambridge
Procurement Services, Greenwich House, 1st Floor South, Madingley Rise, Madingley Road
Contact point(s): Procurement Services
For the attention of: Tim Young
CB3 0TX Cambridge
United Kingdom
Telephone: +44 1223332233

Internet address(es):

General address of the contracting authority:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: Higher Education/Research

I.3)Main activity


I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

UCAM 011/17 Sponsorship and Licensing of Sportswear and Equipment.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 26: Recreational, cultural and sporting services

NUTS code UKH1

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The University is inviting proposals for sponsorship and licensing of sportswear and equipment for the 52 University sports clubs. The purpose is to provide the University with team identity and to exploit the reputation of the University and its sporting heritage.
The University will in the first instance be issuing a PQQ on or around 18.4.2018 from which the University will short list 2 or 3 companies with which it will develop the proposals further.

II.1.6)Common procurement vocabulary (CPV)


II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Sport became an important part of student life early in the 19th Century. The Cricket Club was formed in 1820 (with the first Varsity match in 1827) and the first Boat Race was held in Henley in 1829. By the latter part of the century inter-University competitions were common. The first Varsity Rugby Match took place in 1872 and The Transatlantic Series in athletics, Oxford & Cambridge v. Harvard & Yale and other Ivy League Universities including Pennsylvania & Cornell, is the world’s oldest international fixture: it originated in 1894, predating the modern Olympics. The origins of Cambridge’s sporting colours are less clear. The light blue colour seems to have been adopted following the 1829 boat race when the Cambridge boat carried an Eton Blue ribbon as a penant. Students who have distinguished themselves in University sport are awarded Blues and entitled to wear the exclusive and coveted Cambridge Blue blazer. The blue colour does not feature anywhere on the University Coat of Arms (granted in 1583) and nor does the other famous symbol of Cambridge sport the Red Lion. The arms feature gold lions passant gardant but the origins of the red version are unknown. The finish line of the first boat race was the Red Lion Hotel, Henley and until the 1960s there was a Red Lion pub at the heart of Cambridge city centre. The first documented use is by the Cricket Club. 19 Cambridge alumni competed at the London Olympics and 10 at Rio.
At the heart of the contract is a requirement to supply Team Cambridge kit to the members of 52 sports clubs. It is expected that an element of sponsorship will form part of the package. Many clubs currently have their own sponsorship arrangements so an exclusive sponsorship arrangement is unlikely to be contemplated unless it can guarantee clubs similar levels of income and coverage. Individual sponsor logos will need to be shown on kit.
The University is looking to license the use of its brand in order to generate income to support sport at Cambridge, to satisfy a market for alumni and supporter wear and to extend the reach of the reputation of the University of Cambridge
The Timetable is as follows:
— 18 April — publish PQQ on Intend,
— 5 May — PQQ responses to be returned via Intend,
— 9 May — invite shortlist companies to attend a briefing on 15 or 16 May,
— 15 or 16 May — briefing with invitation to submit detailed proposal via Intend,
— 26 May — detailed proposals received via Intend,
— 5 or 6 June — proposals presented to evaluation team,
— Mid-June — summary proposals presented to club captains,
— End June — contract awarded.

II.2.2)Information about options

Options: yes

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

Starting 1.7.2017. Completion 30.6.2020

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Some candidates have already been selected (if appropriate under certain types of negotiated procedures) no

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 3
Objective criteria for choosing the limited number of candidates: Responses to the University’s PQQ which will be issued on 18.4.2017. Responses are due by 5.5.2017.

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated yes
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

UCAM 011/17

IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 3.5.2017 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

5.5.2017 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates


IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Date: 26.5.2017 – 9:00
Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The University of Cambridge is not a public body within the meaning of the Public Contracts Regulations 2015 (Directive 2014/24/EU) and is not subject to the procurement legislation. Where the University advertises contracts in the Official Journal of the European Union, it does so on a voluntary basis and does not undertake any obligation to comply with the procurement legislation. The University reserves its rights in full to adapt or step outside the procedures in the procurement legislation as the University considers necessary.
Information about the tender process to be followed does not amount to a legally binding offer by the University to follow the process so described. The University reserves the right not to follow or to modify the procedures as the University considers necessary.
The tender process is being conducted electronically via In-tend.
Suppliers are required to register on this website: in order to receive documentation. After registering the tender documentation can then be downloaded. All tender responses and any supporting documentation must be submitted through this system. There must be no postal correspondence from bidders unless agreed with the University. Tenders shall not be sent and will not be accepted by fax or email.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:



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