Campaign Advertising for Northern Ireland Government

Campaign Advertising for Northern Ireland Government

Campaign Advertising and Related Services for Northern Ireland Central Government — Market Engagement.

United Kingdom-Belfast: Business services: law, marketing, consulting, recruitment, printing and security

2016/S 017-026103

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

CPD — Supplies and Services Division
303 Airport Road West
Contact point(s):
BT3 9ED Belfast
Telephone: +44 02890816412

Internet address(es):

Address of the buyer profile:

Electronic access to information:

Electronic submission of tenders and requests to participate:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local sub-divisions

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Department of Finance and Personnel
Clare House, 303 Airport Road West
BT3 9ED Belfast

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

ID113720 NICS — Campaign Advertising and Related Services for Northern Ireland Central Government — Market Engagement.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 11: Management consulting services [6] and related services


II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Please Note: This Is a Market Sounding Exercise and Not a Call For Tender. The purpose of this market engagement exercise is to seek feedback from the industry to assist with shaping the procurement strategy for the arrangements for Campaign Advertising and Related Services for Northern Ireland Central Government from 2016-2020. The current arrangements for campaign advertising are met through a Framework Agreement which will expire on 31.10.2016. Central Procurement Directorate (CPD) and Government Advertising Unit (GAU) plan to use the industry feedback received, to help inform the procurement strategy. Central Procurement Directorate are the lead Centre of Procurement Expertise (CoPE) and are mandated to deliver contracts that centralise the supply of a range of common supplies and services (including campaign advertising) and to maximise opportunities for aggregation with other NI Centres of Procurement Expertise (CoPEs) to achieve best value for money. The Government Advertising Unit is a shared service centre established as a result of a comprehensive review of government advertising. Following the introduction in 2012 of a Protocol for Managing Campaign Advertising, the Executive agreed in 2013 that an Executive Campaign Advertising Programme should be developed to align to the Programme for Government. The Executive scrutinised campaign advertising expenditure and all advertising campaigns adhere to Executive protocols and require Ministerial approval. The Executive agrees an annual advertising campaign budget. The current annual campaign advertising spend approved through the Executive Advertising Programme (EAP) is 11 800 000 GBP. Note that this figure includes spend outside of the current framework agreement and spend allocated to contracts already awarded off the current framework. The Government Advertising Unit (GAU) is a centre of specialised expertise who administer the EAP to co-ordinate, manage and evaluate advertising across Government. The aim is to ensure value for money, effectiveness and a more strategic use of advertising as part of government’s overall communications activities. Advertising services falls under the NI collaborative procurement agenda. A list of the bodies who would fall under the scope of further arrangements can be found at Early indications from a range of sources would suggest that a Framework is still an appropriate mechanism to deliver the required outcomes for the NI Departments and their sponsored bodies however CPD / GAU are open as to industry viewpoints as to whether this is the best approach. Frameworks are regulated by the Public Contracts Regulations 2015. A link has been provided for your information. CPD would like to invite participation in the market engagement exercise by completing the Questionnaire attached at Appendix A of the Market Engagement document in the Technical Envelope of eTendersNI.

II.1.6)Common procurement vocabulary (CPV)

79000000, 79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Duration in months: 1 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

Lowest price

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 12.2.2016 – 15:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

12.2.2016 – 15:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up


IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 12.2.2016
Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:


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