Campaign Developent Research Contract

Campaign Developent Research Contract

This is an exciting and challenging opportunity for a qualitative research company with expertise in: • campaign development research including testing of messages and creative with the intended audience (both professionals and the public) • research on sensitive issues where people may seek to avoid discussing the subject matter , find it difficult or distressing or may not immediately recognise the subject matter’s relevance to them.
CAMPAIGN DEVELOPMENT RESEARCH

Reference number:HOS/14/018

Deadline date:24/07/2014

This deadline is for…SUBMISSION OF PROPOSAL

Contract value:£0 – £95,000

Location where the contract is to be carried out:London

Is this suitable for smaller suppliers?Yes

Is this contract suitable for a voluntary, community and social enterprise organisations?Yes

Name of the buying organisation:HOS – Home Office Science

Description of the contract

Serious and Organised Crime is a threat to our national security and costs the UK more than £24 billion a year, leads to the loss of life and can deprive people of their security and prosperity. In response to this, HM Government published the Serious and Organised Crime Strategy in October 2013 to substantially reduce the level of serious and organised crime affecting the UK and its interests. This strategy takes a four part approach: 1. Pursue: prosecuting and disrupting people engaged in serious and organised crime. 2. Prevent: preventing people from engaging in this activity. 3. Protect: increasing protection against serious and organised crime. 4. Prepare: reducing the impact of this criminality where it takes place. As part of this, communications, education and local partnership initiatives need to equip people to do some or all of the following: • better recognise organised crime (Prevent, Protect, Prepare). • report organised crime (Prepare & Pursue). • adopt certain ‘safer’ behaviours that might make them less susceptible to targeting by organised criminals or becoming victims of organised crime (Protect). • choose not to purchase acquisitive or counterfeit commodities / commodities of organised crime (Prevent). • choose not to get involved in organised criminal activities (Prevent). Purpose To inform the development of communications education and local partnership initiatives in 2014/15, the Home Office is looking for a qualitative research agency that can design and deliver a series of short qualitative research projects to test campaign components such as propositions, messages, creative and/or products with their intended audiences. The research will ensure that the initiatives delivered in support of the Serious and Organised Crime Strategy this year will be as effective as possible in engaging their intended audiences and therefore in delivering measurable outcomes. This is an exciting and challenging opportunity for a qualitative research company with expertise in: • campaign development research including testing of messages and creative with the intended audience (both professionals and the public) • research on sensitive issues where people may seek to avoid discussing the subject matter , find it difficult or distressing or may not immediately recognise the subject matter’s relevance to them. • research with harder to reach groups, such as older people.

 

Classification of the contract

73000000Research and development services and related consultancy services

Additional information

Contract type:Services – Unspecified

Is it a framework agreement?No

Is this contract related to a programme of funding?No

Contract will be awarded based on:Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract:1 Months

Who to contact

Contact nameHOS PROCUREMENT

Organisation nameHOS – Home Office Science

Address2 Marsham Street, London, UK, SW1P 4DF

Telephone

Extension number:

Fax

Web address

How to apply

Tenders must be submitted to HOSProcurement@homeoffice.gsi.gov.uk by 24 July 2014, quoting HOS/14/018 in the subject line. The tender must be submitted with all criteria addressed as per the order within the specification. The tender must be submitted as a word document, limited to 5 sides of A4 using Arial size 11 font. Supporting annexes are permitted. The client is based at: Home Office, Fifth Floor, Peel Building, 2 Marsham Street, London SW1P 4DF.

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