Communication and Marketing Services Tender
Over the past year the present incumbent has provided a wide range of communications services including press releases, copy writing, media relations, media buying, email and direct mail marketing, exhibition and event support.
Communication and Marketing Services Tender Modal Training 2016
Grimsby Institute Of Further and Higher Education
Construction and Real Estate, Printing and Publishing
Location of contract
Yorkshire and The Humber
Value of contract (£)
£60,000 – £80,000
08 July 2016
29 July 2016
Contract start date
17 August 2016
Contract end date
16 January 2017
About the buyer
Nuns Corner Campus, Laceby Road
Link to e.procurement portal
Digital Services The digital services required by Modal Training fall into two categories: 1. Work closely with the Modal Training team to develop and implement a search engine optimisation (SEO) and digital marketing strategy, and ongoing website support. 2. Website project – development of our existing website www.modaltraining.co.uk: Key components for the re-development of the Modal Training website: 1. Must be CMS based – training to be provided to Modal Training staff. 2. Must be fully optimised for mobiles and tablets. 3. Must be integrated with social media. 4. Must be able to upload and edit regular news stories. 5. Image and document library required. 6. Must have the capability to grow and develop as the business requires. 7. Must have the capability to provide online booking for courses. Additional components that may be required for the Modal Training website: 1. Website advertising capability. 2. Ability to host videos on some pages. 3. Capability to take payment for courses online. Contract Delivery At the time of awarding the contract the successful company will be required to work with the existing designs and collateral to complete ongoing campaigns within the already agreed timescales. Response Modal Training often has to move quickly to capitalise upon opportunities. Our marketing strategy is flexible and responsive, which in turn, requires the agency supporting Modal Training to be able to work closely with the team, respond quickly and accurately to meeting requests / verbal briefs and produce work to extremely short deadlines. It may be necessary to brief a piece of work one day and expect to see first draft presented later that day or within 24 hours. Being responsive and maintaining quality is a critical requirement. We believe there is greater flexibility if we can work directly with graphic designers, web developers, SEO specialists and PR team members when necessary, rather than through an account management structure, and potential bidders should clearly outline how you would propose to facilitate this requirement. It is key that potential bidders are clear on the above requirements of the responsive element of this tender. Your tender response should describe in detail how you propose to do this. The agency will be required to report progress monthly, including contract hours and budget used and meet with the Communications and Marketing Manager on a regular basis. It will be a requirement for the agency to also meet (sometimes at short notice) with other Modal Training staff, partners, contractors or clients.
How to apply
Please apply directly to the buyer using the contact details provided.