Communications Campaign London

Communications Campaign London

Provision of communications campaign services to develop and deliver an innovative, high-level inspirational behaviour change campaign.

United Kingdom-London: Advertising and marketing services

2016/S 032-051115

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

North London Waste Authority
Unit 1b Berol House, 25 Ashley Road, Tottenham Hale
London
N17 9LJ
UNITED KINGDOM
Contact person: Senior Communications Officer
Telephone: +44 2084895599
E-mail: generalprocurement@nlwa.gov.uk
Fax: +44 2083650254
NUTS code: UKIInternet address(es):Main address: http://www.nlwa.gov.uk/procurement

Address of the buyer profile: http://www.nlwa.gov.uk

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.nlwa.gov.uk/procurement
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Framework agreement for the provision of communications campaign services on household recycling in north London.

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Provision of communications campaign services to develop and deliver an innovative, high-level inspirational behaviour change campaign to promote household recycling in north London and motivate residents to recycle more. The successful Tenderer is expected to deliver all the activities for the campaign from concept development and testing to delivery (including any media buying) within the campaign budget, in order to effectively apply their ideas to the right marketing channels, to reach the target audience. The successful Tenderer will further be expected to monitor the impact of the campaign and provide the Authority with regular progress reports and a measurable campaign recognition at the end of year 1. Details on the key requirements for the services are set out in the Specification (attached to the Invitation to Tender as Schedule 1) available on the Authority website at:http://www.nlwa.gov.uk/procurement together with the other procurement documents.

II.1.5)Estimated total value

Value excluding VAT: 915 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79341000
79341100
79341200
79341400
79342000
79342100
79342200
79413000
79415200
79416000
79416100
79416200

II.2.3)Place of performance

NUTS code: UK
NUTS code: UKI
Main site or place of performance:

North London, within the geographical area covered by the London Boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest (the ‘Constituent Boroughs’).

II.2.4)Description of the procurement:

North London Waste Authority (the Authority) is the statutory waste disposal authority for 7 local authorities in London namely, the London Boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest (the ‘Constituent Boroughs’). The Authority is seeking to appoint a creative agency under the terms of a single supplier Framework Agreement to develop and deliver an innovative, high-level, aspirational, behaviour change campaign to promote household recycling by residents in the geographical location covered by the Constituent Boroughs in north London (‘target audience) and to motivate the target audience to recycle more. The purpose of the campaign is to change behaviour, encouraging non-recyclers to recycle and encouraging existing recyclers to recycle more. The campaign should not focus on providing specific instructions about Constituent Boroughs’ recycling services. As part of its overall strategy for the campaign, the successful agency will need to work with the Authority to develop and deliver a persuasive and compelling consumer proposition, ‘a big idea’, which resonates with the target audience, changes attitudes and motivates them to recycle more. The campaign objective is to significantly increase the quantity of dry household material recycled by residents in the 7 Constituent Boroughs. The campaign should support the Authority’s objective (a shared objective with the Constituent Boroughs) of reaching a 50 % recycling rate by 2020.

The successful Tenderer will be expected to develop a full communications strategy and deliver all the activities for the campaign (including any media buying) within the campaign budget, in order to effectively apply their ideas to the right marketing channels, to reach the target audience. The successful Tenderer will further be expected to monitor the impact of the campaign and provide the Authority with regular progress reports. The Authority expects the campaign to promote household recycling in north London and to deliver an improvement in the motivation of residents to recycle. The Authority also expects measurable campaign recognition at the end of year 1 within the identified target audience. Details on the key requirements of the contract are set out in the Specification (attached to the Invitation to Tender as Schedule 1). This is an indicative list and is not exhaustive. The Authority will not be obliged to procure any specific services or any quantity of services from the successful Tenderer.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 915 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 11/07/2016
End: 31/03/2019
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:

The intended outcome of the PQQ is to arrive at a short-list of suitably qualified Candidates for formal Invitation to Tender (ITT). The Authority intends to invite a minimum number of five (5) Candidates to proceed to the tender stage and does not have a limit on the maximum number of Candidates to be invited to Tender. In the event that there are less than five (5) suitably qualified Candidates, the Authority may take through the number (less than 5) of suitably qualified Candidates, provided that there is sufficient number of Candidates to ensure a genuine competition. Candidates are requested to carefully read the Authority Pre-qualification Questionnaire (‘Authority PQQ’), which is the invitation to confirm interest, complete the Crown Commercial Services Pre-Qualification Questionnaire (‘CCS PQQ’) and return the CCS PQQ together with all other documentation set out in the Authority PQQ. The objective criteria for choosing the Candidates to be invited to Tender are set out below and the details on the evaluation methodology are set out in Appendix 1 of the Authority PQQ (PQQ Evaluation).

(a) Mandatory and discretionary grounds of exclusion set out in Sections 2 and 3 of the CCS PQQ (Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(b) Economic and Financial Standing set out in Sections 5 and 7B comprising of:

(i) Minimum turnover of 1 000 000 GBP (one million pounds); and

(ii) The following minimum insurance levels: Professional Indemnity Insurance of 3 000 000 GBP; Employers Liability Insurance of 5 000 000 GBP; and Public Liability Insurance of 10 000 000 GBP.

(Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(c) Technical and professional ability set out in Sections 6, 7A, 7C, 7D, 7E and 8 of the CCS PQQ and the PQQ Evaluation (Appendix 1 of the PQQ) namely;

(i) The submission of 3 contract examples showing the Candidate’s experience in delivering behavioural change and communications campaigns. The examples should show evidence both of changing consumer awareness, attitudes and /or behaviour in either the business or consumer arena, i.e. behavioural change, as well as communications experience. (Evaluation: Scored with a weighting of 60 % as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(ii) The submission of 3 written references in the form attached as Appendix 3 of the Authority PQQ (Evaluation: Scored with a weighting of 40 % as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(iii) Compliance with equality legislation as set out in the CCS PQQ (Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(iv) Environmental management as set out in the CCS PQQ (Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(v) Health and safety as set out in the CCS PQQ (Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation);

(vi) Declaration as set out in the CCS PQQ (Evaluation: Pass/Fail as set out in Appendix 1 of the Authority PQQ — PQQ Evaluation).

Sections 2, 3, 5, 7B, 7C, 7D, 7E and 8 of the CCS PQQ will be evaluated 1st. Any Candidate that is awarded a ‘Fail’ for any of the questions may not progress further in the Process. All other PQQ Responses that have been awarded a ‘Pass’ in these sections will then be evaluated in accordance with the scoring and evaluation guidance for Sections 6 and 7A (the Scored Sections) as set out in Appendix 1 of the Authority PQQ. To pass the Scored Section and be invited to tender, Candidates must score a minimum of 20 points out of 60 in Section 6 (Contract examples) and a minimum of 20 points out of 40 in Section 7 A (References).

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Not applicable.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As set out in the Framework Agreement which is attached as Schedule 5 of the Invitation to Tender.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 17/03/2016
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 30/03/2016

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

Potential Candidates should note that the Authority intends to publish details of any contract awarded in accordance with the UK Government transparency policy, subject to possible redactions at the discretion of the Authority. The Authority reserves the right not to award any contract or the Framework Agreement as a result of the procurement process commenced by the publication of this notice; and to make changes it deems fit to the content and structure of the competition whilst ensuring compliance with the Public Contracts Regulations 2015 (SI 2015/102) and EU Directives; and in no circumstance will the Authority be liable for any costs incurred by Candidates or Tenderers. For the avoidance of doubt, nothing in this notice, the procurement documents or in an acceptance of a Tender by the Authority shall be construed as an agreement by the Authority to enter into the Framework Agreement or to place any order with the successful Tenderer. An index of the procurement documents is set out below. Details of the conditions relating to submission of request to participate, submission of Tenders, conduct of the procurement process and award of contract (including terms and conditions of the Framework Agreement) are set out in these procurement documents which are available from the Authority website at: http://www.nlwa.gov.uk/procurement Please refer to these documents for additional information.

Index of procurement documents:

1. Pre-Qualification Questionnaire (PQQ) (Invitation to Confirm Interest):

— PQQ Appendix 1 — PQQ Evaluation;

— PQQ Appendix 2 — Memorandum of Information (MOI);

— MOI Annex 1 — Summary of 2012-2014 Communications Campaign on Household Recycling;

— MOI Annex 2 — Soft Market Testing Report;

— MOI Annex 3 — Segmentation Research;

— MOI Annex 4 — 3Rs Tracking Survey 2014 on Recycling Attitudes and Reported Behaviour;

— MOI Annex 5 — WRAP Barriers Synthesis Full Report;

— MOI Annex 6 — Constituent Borough Recycling Communications Activity Information;

— PQQ Appendix 3 — Reference Form.

2. Invitation to Tender (ITT) — Restricted Procedure:

— ITT Schedule 1 — Specification;

— ITT Schedule 2 — Evaluation Criteria;

— ITT Schedule 3 — Method Statements;

— ITT Schedule 4 — Fee Schedule;

— ITT Schedule 5 — Framework Agreement;

— ITT Schedule 6 — Form of Tender;

— ITT Schedule 7 — Anti-Collusion Certificate;

— ITT Schedule 8 — Staff Schedule.

VI.4)Procedures for review

VI.4.1)Review body

North London Waste Authority
Unit 1b, Berol House, 25 Ashley Road, Tottenham Hale
London
N17 9LJ
UNITED KINGDOM
E-mail: generalprocurement@nlwa.gov.ukInternet address:http://www.nlwa.gov.uk
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The Authority will incorporate a minimum of 10 calendar day standstill period at the point information on the award of the contract is communicated to Tenderers. Tenderers who are unsuccessful shall be informed by the Authority as soon as possible after the decision has been made as to the reasons why the Tenderer was unsuccessful as required by Regulation 55 of the Public Contracts Regulations 2015. If an appeal regarding the award of the contract has not been successfully resolved, the Public Contracts Regulations 2015 (SI 2015/102) provide for aggrieved parties who suffer or risk suffering loss or damage by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period and is subject to the required procedural steps of the High Court. A Candidate or Tenderer wishing to pursue the review procedure is advised to take independent legal advice.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

12/02/2016

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