Communications Planning and Media Buying in Northern Ireland

Communications Planning and Media Buying in Northern Ireland

The Electoral Commission requires an agency to plan and deliver a multi-campaign strategy (communications planning and media buying) to drive voter registration across a range of electoral events in Northern Ireland.

United Kingdom-London: Radio, television, communication, telecommunication and related equipment

2017/S 155-322019

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The Electoral Commission
3 Bunhill Row
London
EC1Y 8YZ
United Kingdom
Contact person: Kwabena Acheampong
Telephone: +44 2710634
E-mail: KAcheampong@electoralcommission.org.uk
Fax: +44 2710505
NUTS code: UKI43
I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.electoralcommission.org.uk/information-for-suppliers/new-invitations-to-tender
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://www.electoralcommission.org.uk/information-for-suppliers/new-invitations-to-tender

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Communications planning and media buying in Northern Ireland.

Reference number: C0095-ES-COMMS

II.1.2)Main CPV code

32000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Electoral Commission requires an agency to plan and deliver a multi-campaign strategy (communications planning and media buying) to drive voter registration across a range of electoral events in Northern Ireland. The contract will be for 3 years, with the option to extend for up to 3 additional years (3+1+1+1) subject to yearly status reviews. The contract will start on 9.1.2018 and (if renewed in full) will be until 8 January 2024. The total maximum value of the contract is 750 000 GBP (incl. VAT at 20 % and fees). This value is indicative only. The successful agency must have and demonstrate knowledge and awareness of the political environment and the media market in Northern Ireland. Our overall objective is to increase the number of eligible people registered to vote for each electoral event. We are looking in particular for an agency to demonstrate value for money, specialist knowledge of Northern Ireland media, innovation, effective client and business operations.

II.1.5)Estimated total value

Value excluding VAT: 625 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKN0

II.2.4)Description of the procurement:

The Electoral Commission requires an agency to plan and deliver a multi-campaign strategy (communications planning and media buying) to drive voter registration across a range of electoral events in Northern Ireland. The contract will be for 3 years, with the option to extend for up to 3 additional years (3+1+1+1) subject to yearly status reviews. The contract will start on 9.1.2018 and (if renewed in full) will be until 8.1.2024. The total maximum value of the contract is 750 000 GBP (incl. VAT at 20 % and fees). This value is indicative only. The successful agency must have and demonstrate knowledge and awareness of the political environment and the media market in Northern Ireland. Our overall objective is to increase the number of eligible people registered to vote for each electoral event. We are looking in particular for an agency to demonstrate value for money, specialist knowledge of Northern Ireland media, innovation, effective client and business operations, audiences and unique requirements. Following this pre-selection questionnaire stage, successful agencies will be invited to submit written proposals which will be evaluated, and shortlisted agencies will be invited to give pitch presentations in Belfast.

Planned electoral events in Northern Ireland until May 2023 currently include: May 2019 Local government elections; June 2019 European Parliamentary election (we will continue to plan for this election until we are notified that this election will not take place); May 2022 Northern Ireland Assembly election and UK Parliamentary general election; May 2023 Local government elections. Unscheduled electoral events and referendums which take place within the duration of this contract fall within its scope of work, for example a snap UK Parliamentary general election(s); a snap Northern Ireland Assembly election(s).

The procurement procedure will be restricted and will be implemented in two stages, Issuing of a pre selection questionnaire followed by a shortlist and issue of the Invitation to tender documents.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 625 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 72
This contract is subject to renewal: yes
Description of renewals:

The initial contract term will be for 3 years with the option to extend a further 3 periods of 12 months, with a review annually.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

The Electoral Commission relies on the contract performance to be directly in line with the requirements as detailed in the scope of work.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/10/2017
Local time: 15:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 13/10/2017

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

The Electoral Commission
3 Bunhill Row
London
EC1Y 8YZ
United Kingdom
Telephone: +44 72710634
E-mail: KAcheampong@electoralcommission.org.uk
Fax: +44 72710505
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

11/08/2017

 

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