Contract for Advertising of Bus Shelters and Free Standing Units

Contract for Advertising of Bus Shelters and Free Standing Units

The Council is seeking to appoint an experienced company with a great track record in generating advertising revenue specifically on bus shelters.

United Kingdom-Hounslow: Advertising services

2017/S 121-245039

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

London Borough of Hounslow
Civic Centre, Lampton Road
United Kingdom
Contact person: Mr Richard Akinsanya
Telephone: +44 2085836807
NUTS code: UK
Internet address(es):Main address:

Address of the buyer profile:

I.2)Joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement


Contract for Advertising of Bus Shelters and Free Standing Units.

Reference number: DN281783

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

The London Borough of Hounslow (the ‘Council’) is seeking to award a contract for the provision of Advertising and Maintenance of Bus Shelters and Free Standing Units (including the maintenance of 109 bus shelters and 40 free standing units). The purpose of this document is to provide tendering organisations with some context relating to this contract, in order for the tendering organisation to provide a fully comprehensive ‘output’ based solution in the form of a Business Plan and Finance Schedule (both of which should be bespoke to the Council and each of the listed headings).

Offers must be valid for 120 days.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The process is broken down into the following sections:

OJEU Wording:

The Council is seeking to appoint an experienced company with a great track record in generating advertising revenue specifically on bus shelters. The process the Council wishes to follow is to open up the opportunity to companies where your expertise is better placed in drawing up a business plan to submit as your ‘Offer’, which if accepted would form the basis of a contract between both parties. The proposed Terms and Conditions to be adopted are available on the London Tenders Portal.

The process to follow is outlined below:

Submission of a complete Business Plan covering an initial period of 10 years. Companies are asked to submit a Business Plan covering the Headings below (although this is not an exhaustive list):

1. An Executive Summary of company providing a summary of your experience, sample of clients and examples of successful contracts where income has been maximised to its full potential.

2. Maximisation of Income — the strategy the company will employ to maximise the potential income year on year for the initial 10 year period.

3. Key Assumptions for maximising income over the 10 year period.

4. Potential capital investment to maximise income generation

5. Your ‘Offer’ from the commencement of the contract to expiry. Include the split percentages between the Council and company, that you feel are feasible from day one of the contract and any guaranteed minimum income, i.e. guaranteed minimum profit share to the Council.

6. Provide clarity where you feel the maximise income potential will be achieved within the 10 year period without any investment or additional sites.

7. Digital advertising.

8. Maintenance regime of the Bus Shelter and advertising signs etc.

9. Your experience in submitting Planning applications, including any consultation with stakeholders.

10. Management information. What information do you consider relevant for this contract to be measured on a monthly or quarterly basis.

11. Performance. An annual meeting between parties where the company presents an over view of the year past and the year ahead, with forecasts and improvements to service (where applicable).

12. Remedies for poor performance. What you feel is appropriate and commercially acceptable.

13. Risk management.

14. Exit strategy.

15. Open Book Accounting. The Council expects the company will run the contract on an Open Book accounting basis. The company is expected to provide reports to the Council at least twice a year on the income and expenditure generated by the contract and to pay the Council an annual profit share no later than three months following the end of the contract year.

Evaluation criteria: Quality 20 % and Offer (Price) 80 %. Quality is scored out of a total of 10 for the business case as a whole. The Council will evaluate financial submissions based on the total guaranteed annual profit share over the initial 10 years of the contract. Interviews will be conducted and original scores can be adjusted accordingly. Companies are asked to present their business case to a panel of Council Officers. After the interviews a further moderation of scores will be conducted.

Note: If you fail to provide a response to any of the above, your ‘Offer’ may be deemed to be non-compliant. If an Offer is deemed to be non-compliant, the Offer will be rejected and excluded from further participation in this Procurement.

For further information relating to the requirements and submission please see the below presentation:

Please see the London Tenders Portal for access to the Presentation.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Business Plan / Weighting: 20
Price – Weighting: 80
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 180
This contract is subject to renewal: yes
Description of renewals:

The duration of the agreement will be for 10 years with the option to extend for a further 3 years (Extension 1) and a further 2 years (Extension 2). A total term of 15 years.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 31/07/2017
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 31/07/2017
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:



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