Creative Design and Marketing Planning Services University of Bradford

Creative Design and Marketing Planning Services University of Bradford

Management and co-ordination of specific campaigns relating to the recruitment of UOB students. Creative service for both print and online advertising. Innovative and cost effective campaigns.

United Kingdom-Bradford: Marketing services

2014/S 135-242772

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Bradford
Richmond Building, Richmond Road
BD1 7DP Bradford
UNITED KINGDOM
Telephone: +44 1274233063

Internet address(es):

General address of the contracting authority: http://bradford.g2b.info

Address of the buyer profile: www.brad.ac.uk

Electronic access to information: www.delta-esourcing.com

Electronic submission of tenders and requests to participate: www.delta-esourcing.com

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

0454 Creative Design and Marketing Planning Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services

NUTS code UKE41

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with a single operator

Duration of the framework agreement

Duration in years: 4

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 300 000 and 400 000 GBP

II.1.5)Short description of the contract or purchase(s)

Marketing services. Creative Development and Marketing Planning Services, comprising the following:
Management and co-ordination of specific campaigns relating to the recruitment of UOB students
Creative service for both print and online advertising
Innovative and cost effective campaigns
Evidence of the return on investment of campaigns undertaken
Copy writing service
Develop staff knowledge
Management, research and creative support to the UOB
Accurate information relating to educational marketing
Marketing and planning support

II.1.6)Common procurement vocabulary (CPV)

79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As identified within the pre-qualification questionnaire (PQQ).

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As identified within the pre-qualification questionnaire (PQQ).
III.1.4)Other particular conditions
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As identified within the pre-qualification questionnaire (PQQ).

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As identified within the pre-qualification questionnaire (PQQ).

III.2.3)Technical capacity

Minimum level(s) of standards possibly required:
As identified within the pre-qualification questionnaire (PQQ).
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

0454-CDM-T14

IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

15.8.2014 – 10:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

VI.3)Additional information

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Bradford:-Marketing-services./R67Z59V725

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/R67Z59V725

GO Reference: GO-2014714-PRO-5812679

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

14.7.2014

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