Creative Services and Media Buying 2013 (with Digital Video Production)

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Creative Services and Media Buying 2013 (with Digital Video Production)

The University is seeking to put in place a framework contract for the procurement of marketing services, creative services, media buying, third stream income generation and digital video production with 6 specific lots.

United Kingdom-Birmingham: Advertising and marketing services

2013/S 156-272738

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Birmingham City University
Franchise Street, Perry Barr
For the attention of: David Wright
B42 2SU Birmingham
UNITED KINGDOM
Telephone: +44 1213315714
E-mail: procurement@bcu.ac.uk
Fax: +44 1213316349

Internet address(es):

General address of the contracting authority: www.bcu.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Creative Services and Media Buying 2013.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Birmingham UK.
NUTS code UKG31

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
Duration of the framework agreement

Duration in years: 4

II.1.5)Short description of the contract or purchase(s)

The University is seeking to put in place a framework contract for the procurement of marketing services, creative services, media buying, third stream income generation and digital video production with 6 specific lots. The University is seeking proposals for a 36 month contract with an option to extend for a further 12 months subject to satisfactory performance of the contractor/s for the provision of creative design services and media buying to support student recruitment, third stream income generation and institutional profile rising.
Please note that for the creative design services lots, any brief to suppliers will be determined in the first instance by the internal capacity of the Universitys Creative Services Unit.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79341200, 79341100, 79961100, 92111210, 79341000, 92111220, 79341400, 92111200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Information about lots

Lot No: 1 Lot title: Creative Services Full Service Agencies

1)Short description

The University is looking to work with a number of full service creative agencies that can provide strategic creative solutions/plan innovative campaigns
2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

Estimated annual spend 99 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Creative Design Services other design partners/freelance graphic designers including design agencies

1)Short description

The University is looking to work with a key number of design partners/freelance graphic designers and artworkers who can provide graphic design artworking/typographic services as well as the creation/execution of solutions and services at a tactical level.
2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

Estimated annual spend 98 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Media Buying Full Service Media Agencies

1)Short description

The University requires the services of a full service media agency able to provide strategic media strategy/advice, make media bookings/dispatch artwork and secure substantial discounts on behalf of the University.
2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

Estimated Annual Spend 858 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Media Buying: Specialist Outdoor Media Providers

1)Short description

The University requires suppliers to handle the purchasing of outdoor media/dispatch of artwork. Suppliers should also be able to provide strategic media strategy/advice, make media bookings/dispatch artwork and secure substantial discounts on behalf of the University.
2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

Estimated annual spend 342 000GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 5 Lot title: Marketing Services Propensity modelling and lead generation

1)Short description

The University is looking to work with one or more suppliers that can provide comprehensive propensity modelling and lead generation services for recruitment purposes.
These services will develop profiling of BCU students, enquirer scoring models and develop subject targeted advertising campaigns (primarily through online or direct mail) to target enquirers and nurture those enquirers through email response and/or direct mail.
2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

Estimated annual spend 100 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 6 Lot title: Digital Video Production

1)Short description

The University is looking to work with a supplier(s) to better manage its digital video production by developing a Video Strategy to co-ordinate the Universitys visual story-telling. We expect this strategic approach will streamline production activities, better integrate content, support continuity and, ultimately, deliver better economies-of-scale. The supplier would be involved in all aspects of video production, from generating ideas, producing content and delivery final edits.
2)Common procurement vocabulary (CPV)

92111200, 92111210

3)Quantity or scope

Estimated annual spend 60 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and Several
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Applicants are required to register on the University’s e-tendering website at https://in-tendhost.co.uk/bcu/. All relevant documentation will be available to download from the In-tend website. All correspondence associated with this tender MUST be sent via In-tend.

It is important that applicants respond to the information requested in an appropriate, clear and concise manner. The Questionnaire document stipulates the economic, financial and technical data required to enable an evaluation of suppliers wishing to participate in this procurement and will seek information including but not limited to the detail at III.2.1, III.2.2 and III.2.3
The University reserves the right to reject or disqualify a Bidder:
(a) Where the PQQ or tender is submitted late, is completed incorrectly, or is incomplete.
(b) Who is deemed to be ineligible to tender in accordance with the provisions as set out in The Public Contracts Regulations 2006, PART 4, Regulation 23 (see Appendix 2).
(c) Who is guilty of serious misrepresentation in relation to its application and/or the process.
(d) Where there is a change in identity, control, financial standing or other factor impacting on the selection and/or evaluation process affecting the Bidder.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (a)appropriate statements from bankers;
(b)the submission of the firm’s balance sheets or extracts there from, where publication of a balance sheet is required under company law in the country in which the supplier is established;
(c)a statement of the firm’s overall turnover and its turnover in respect of the goods to which the contract relates for the previous three financial years;
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Evidence required may include but not be limited to:
(a)a list of the principal deliveries effected in the past three years, with the sums, dates and recipients, public or private, involved: in the case of public contracting authorities, evidence to be in the form of certificates issued or countersigned by the competent authority; in the case of private purchasers, delivery to be certified by the purchaser or, failing this, simply declared by the supplier to have been effected;
(b)a description of the firm’s technical facilities, its measures for ensuring quality and its study and research facilities;
(c)indication of the technicians or technical bodies involved, whether or not belonging directly to the supplier’s firm, especially those responsible for quality control;
(d)samples, description and/or photographs of the products to be supplied, the authenticity of which must be certified if the contracting authority so requests;
(e)certificates drawn up by official quality control institutes or agencies of recognized competence attesting conformity to certain specifications or standards of products clearly identified by references to specifications or standards;
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 7
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

REF 00000093
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 13.9.2013
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

13.9.2013
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:9.8.2013

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