Crown Commercial Service Media Buying Framework

Crown Commercial Service Media Buying Framework

The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns.

United Kingdom-Liverpool: Advertising services

2018/S 031-067788

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Crown Commercial Service
The Capital Building, Old Hall Street
Liverpool
L3 9PP
United Kingdom
Telephone: +44 3450103503
E-mail: mediabuying@crowncommercial.gov.uk
NUTS code: UK
Internet address(es):Main address: https://www.gov.uk/ccs

Address of the buyer profile: https://crowncommercialservice.bravosolution.co.uk

I.2)Joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.gov.uk/government/organisations/crown-commercial-service
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://ccs-agreements.cabinetoffice.gov.uk/procurement-pipeline
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying

Reference number: RM6003

II.1.2)Main CPV code

79341000

II.1.3)Type of contract

Services

II.1.4)Short description:

The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer.

II.1.5)Estimated total value

Value excluding VAT: 800 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341400
92200000
92220000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The purpose of this Framework Agreement is to provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency needs to be capable of providing excellent customer service, as well as delivering value for money. They must also be willing and capable of working in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government. The media buying agency will be part of the initial brief to enable integration and ensure the agreed process from strategy to implementation is successful. Government is keen to partner with the right media agency who is agile and can meet the requirements of different government clients (currently 89 different clients) and offer the range of media buying services required grouped into the following areas (strategic implementation, support implementation, buying implementation).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 90 %
Price – Weighting: 10 %

II.2.6)Estimated value

Value excluding VAT: 800 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

Tenders must be presented in the form of electronic catalogues or include an electronic catalogue

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

The Authority does not consider that Transfer of Undertakings (Protection of Employment) Regulations 2006 to be an issue in respect of this Procurement at Framework Agreement stage as services are not provided at this level. It is your responsibility to take your own advice and consider whether TUPE is likely to apply and to act accordingly. You are encouraged to carry out your own due diligence.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Candidates will be assessed in accordance with Section 5 of the 2015 Public Contract Regulations (implementing the Directive) on the basis of information provided in response to an Invitation to Tender (“ITT”) registering for access.

This procurement will be managed electronically via the BravoSolution eSourcing tool. This will be the primary route for sharing all information and communicating with potential providers.

If you have recently registered on the BravoSolution portal for another CCS procurement you can use the same account for Non Medical Non Clinical NMNC. If not, you will first need to register your organisation on the portal.

To register, you will need to:

1. Go to the URL: https://crowncommercialservice.bravosolution.co.uk

2. Select ‘Click here to register!’

3. Read and agree to the portal user agreement

4. Complete the registration form, providing information including:

— The full legal name of your organisation,

— Your company registration number,

— Your DUNS number-a unique nine-digit number provided to organisations free of charge by Dun & Bradstreet.

— User and contact details.

Once you have registered on the BravoSolution eSourcing tool, you will be able to express your interest in this specific procurement. Your registered user will receive a notification email to alert them once this has been done.

Note: If you require additional users from your organisation to see the Invitation to Tender ITT, do not repeat.

The above as this will create a new separate account; instead the registered user can add additional users to the existing account via ‘Profile’ ‘User Management’ ‘Users’ expressing an interest.

To express your interest in this procurement you will need to:

1.Login to the BravoSolution eSourcing tool https://crowncommercialservice.bravosolution.co.uk

2.On the dashboard there is a ‘quick links’ portlet – click on ‘My ITTs’

3.On the next screen click on ‘ITTs open to all suppliers’

4.The Non Medical Non Clinical NMNC ITT Invitation to Tender will be displayed. Note: There may also be other events listed on here. Click on the Non Medical Non Clinical NMNC ITT name.

5.Click on ‘Express Interest’ at the top of the next screen

6. You can now access the published documents in the BravoSolution eSourcing tool for assistance please contact the eSourcing Help-desk operated by BravoSolution by email at help@bravosolution.co.uk please note there is no direct phone number option.

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Candidates will be assessed in accordance with Section 5 of the 2015 Public Contract Regulations (implementing the Directive) on the basis of information provided in response to an Invitation to Tender (“ITT”) registering for access.

This procurement will be managed electronically via the BravoSolution eSourcing tool. This will be the primary route for sharing all information and communicating with potential providers.

If you have recently registered on the BravoSolution portal for another CCS procurement you can use the same account for Non Medical Non Clinical NMNC. If not, you will first need to register your organisation on the portal.

To register, you will need to:

1. Go to the URL: https://crowncommercialservice.bravosolution.co.uk

2. Select ‘Click here to register!’

3. Read and agree to the portal user agreement

4. Complete the registration form, providing information including:

— the full legal name of your organisation,

— your company registration number,

— your DUNS number-a unique nine-digit number provided to organisations free of charge by Dun & Bradstreet,

— user and contact details.

Once you have registered on the BravoSolution eSourcing tool, you will be able to express your interest in this specific procurement. Your registered user will receive a notification email to alert them once this has been done.

Note: If you require additional users from your organisation to see the Invitation to Tender ITT, do not repeat the above as this will create a new separate account; instead the registered user can add additional users to the existing account via ‘Profile’ ‘User Management’ ‘Users’ expressing an interest to express your interest in this procurement you will need to:

1.Login to the BravoSolution eSourcing tool https://crowncommercialservice.bravosolution.co.uk

2.On the dashboard there is a ‘quick links’ portlet – click on ‘My ITTs’

3.On the next screen click on ‘ITTs open to all suppliers’

4.The Non Medical Non Clinical NMNC ITT Invitation to Tender will be displayed. Note: There may also be other events listed on here. Click on the Non Medical Non Clinical NMNC ITT name.

5.Click on ‘Express Interest’ at the top of the next screen

6. You can now access the published documents in the BravoSolution eSourcing tool.

For assistance please contact the eSourcing Help-desk operated by BravoSolution by email at help@bravosolution.co.uk please note there is no direct phone number option.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Candidates will be assessed in accordance with Section 5 of the 2015 Public Contract Regulations (implementing the Directive) on the basis of information provided in response to an Invitation to Tender (“ITT”) registering for access.

This procurement will be managed electronically via the BravoSolution eSourcing tool. This will be the primary route for sharing all information and communicating with potential providers.

If you have recently registered on the BravoSolution portal for another CCS procurement you can use the same account for Non Medical Non Clinical NMNC. If not, you will first need to register your organisation on the portal.

To register, you will need to:

1. Go to the URL: https://crowncommercialservice.bravosolution.co.uk

2. Select ‘Click here to register!’

3. Read and agree to the portal user agreement

4. Complete the registration form, providing information including:

— the full legal name of your organisation,

— your company registration number,

— your DUNS number-a unique 9-digit number provided to organisations free of charge by Dun & Bradstreet.

— user and contact details.

Once you have registered on the BravoSolution eSourcing tool, you will be able to express your interest in this specific procurement. Your registered user will receive a notification email to alert them once this has been done.

Note: If you require additional users from your organisation to see the Invitation to Tender ITT, DO NOT repeat the above as this will create a new separate account; instead the registered user can add additional users to the existing account via ‘Profile’ ‘User Management’ ‘Users’ expressing an interest.

To express your interest in this procurement you will need to:

1.login to the BravoSolution eSourcing tool https://crowncommercialservice.bravosolution.co.uk;

2.on the dashboard there is a ‘quick links’ portlet – click on ‘My ITTs’;

3.on the next screen click on ‘ITTs open to all suppliers’;

4.the Non Medical Non Clinical NMNC ITT Invitation to Tender will be displayed. Note: There may also be other events listed on here. Click on the Non Medical Non Clinical NMNC ITT name.

5.Click on ‘Express Interest’ at the top of the next screen

6. You can now access the published documents in the BravoSolution eSourcing tool for assistance please contact the eSourcing Help-desk operated by BravoSolution by email at.

help@bravosolution.co.uk please note there is no direct phone number option.

III.1.5)Information about reserved contracts

The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons
The execution of the contract is restricted to the framework of sheltered employment programmes
III.2)Conditions related to the contract

III.2.1)Information about a particular profession

Execution of the service is reserved to a particular profession
III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 19/03/2018
Local time: 15:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 19/03/2018
Local time: 15:00
Place:

Electronically, via web-based portal.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The value provided in Section II.1.5 is only an estimate. We cannot guarantee to suppliers any business through this Framework Agreement. As part of this Contract Notice the following documents can be accessed at https://www.contractsfinder.service.gov.uk/Notice/3ed690d9-158e-402f-b17c-c64212e011cd.

1) Contract Notice Transparency Information for the Agreement

2) Contract Notice Authorised Customer List

VI.4)Procedures for review

VI.4.1)Review body

Crown Commercial Service
Liverpool
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

12/02/2018

 

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