Customer Awareness Campaign Media Planning and Buying

Customer Awareness Campaign Media Planning and Buying

A national customer awareness campaign will run in the months prior to and during Autumn/Winter 2016-2017.

United Kingdom-London: Advertising and marketing services

2015/S 172-313914

Contract notice – utilities

Services

Directive 2004/17/EC

Section I: Contracting entity

I.1)Name, addresses and contact point(s)

Electricity Networks Association Ltd
Dean Bradley House, 52 Horseferry Road
Contact point(s): Northern Powergrid Ltd on behalf of ENA
For the attention of: Allyson Hurst
SW1P 2AF London
UNITED KINGDOM
Telephone: +44 7712009622
E-mail: allyson.hurst@northernpowergrid.com
Fax: +44 1912294235

Internet address(es):

General address of the contracting entity: www.energynetworks.org

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: Northern Powergrid Ltd
E-mail: allyson.hurst@northernpowergrid.com

I.2)Main activity

Electricity

I.3)Contract award on behalf of other contracting entities

The contracting entity is purchasing on behalf of other contracting entities: yes

Northern Powergrid Ltd
Lloyds Court, 78 Grey Street
NE1 6AF Newcastle upon Tyne
UNITED KINGDOM

Electricity North West Ltd
304 Bridgewater Place, Birchwood Park
WA3 XG Warrington
UNITED KINGDOM

Scottish Power Energy Networks
1 Atlantic Quay
G2 8SP Glasgow
UNITED KINGDOM

Scottish and Southern Energy Power Distribution Ltd
Inveralmond House, 200 Dunkeld Road
PH1 3AQ Perth
UNITED KINGDOM

UK Power Networks (Operations) Limited
Newington House, 237 Southwark Bridge Road
SE1 6NP London
UNITED KINGDOM

Western Power Distribution
Feeder Road
BS2 9UP Bristol
UNITED KINGDOM

GTC
Energy House, Woolpit Business Park, Woolpit, Suffolk
IP30 9UP Bury St Edmunds
UNITED KINGDOM

Energetics Electricity Ltd
International House, Stanley Boulevard, Hamilton International Technology Park
G72 0BN Glasgow
UNITED KINGDOM

ESP Electricity Ltd
Hazeldean, Station Road, Surrey
KT22 7AA Leatherhead
UNITED KINGDOM

Harlaxton Energy Networks Ltd
Westby Lodge, Westby, Lincsa
NG33 4EA Grantham
UNITED KINGDOM

Peel Electricity Networks Ltd
Peel Dome, The Trafford Centre
M17 8PL Manchester
UNITED KINGDOM

Utility Assests Ltd
53 High Street, Cheveley, Suffolk
CD8 9DQ Newmarket
UNITED KINGDOM

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting entity:

Media Planning and Buying – Single Emergency Number – NPG15215.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: UK.

NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with a single operator

Duration of the framework agreement

Duration in years: 3

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT
Range: between 1 000 000 and 1 500 000 GBP

II.1.5)Short description of the contract or purchase(s):

A new single 3 digit number (105) is being implemented in April 2016 for customers to contact their local Network Operator. If they experience a power cut have associated welfare related issues or encounter an electricity network safety issue. A national customer awareness campaign will run in the months prior to and during Autumn/Winter 2016-2017. A creative agency is being appointed via a separate procurement and will create an identity/brand and design this national awareness campaign.
The service required under this procurement is for the media planning and buying associated with the awareness campaign. This will include receipt of the campaign design framework and selected media channels from the creative agency, undertaking the detailed media scheduling, securing the best value deals from the advertising media market place and buying the media space within the set budget.

II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Information about lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Agencies will be required to have access to the best deals available for a broad range of media channels, work to a budget and liaise effectively with the appointed Campaign Design Agency.
Further information to be provided at Invitation to Tender Stage.
Tenders will be issued by Northern Powergrid on behalf of ENA through e-Procurement tool — Ariba.
Estimated value excluding VAT
Range: between 1 000 000 and 1 500 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Further information will be provided in the pre qualification questionnaire and/or Invitation to Tender.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Further information will be provided in the Invitation to Tender Documentation.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Any Consortia may be required to form a legal entity prior to any Contract Award.

III.1.4)Other particular conditions:

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Contractual terms and conditions will be issued with the Invitation to Tender documentation.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Further information relation to assessment criteria will be provided in the pre qualification questionnaire documents.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Further information will be provided in the pre qualification questionnaire and/or Invitation to Tender documents.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met: Further information will be provided in the pre qualification questionnaire and/or Invitation to Tender documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting entity:

NPG15215

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

16.9.2015 – 17:00
IV.3.5)Language(s) in which tenders or requests to participate may be drawn up
IV.3.6)Minimum time frame during which the tenderer must maintain the tender

IV.3.7)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information:

All suppliers who wish to respond to this OJEU notice must request a pre qualification questionnaire (PQQ) by emailingallyson.hurst@northernpowergrid.com providing the following details:

— Company name,
— 2 x Contact names,
— 2 x Contact email addresses,
— 2 x Contact telephone numbers,
— Name of Project as email ‘Subject’ (please see title used in Section II.1.1) of this Notice),
— Northern Powergrid will then send pre qualification questionnaire to the email addresses provided.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: The procurement process will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers that notification will provide full information on the award decision.
The standstill period, which will be for a minimum of 10 calendar days provides time for unsuccessful Tenderers to challenge the award decision before the Contract is entered into.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

1.9.2015

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