Customer Insights Data Segmentation Solution – Market Testing

Customer Insights Data Segmentation Solution – Market Testing

The Business Improvement and Intelligence Team at Barnsley Metropolitan Borough Council are looking to procure a customer insights segmentation tool/ data.

Opportunity Id
DN410272
Title
DN410272 – Market Testing – Customer Insights Data Segmentation Solution
Categories
48000000-8 – Software package and information systems
72000000-5 – IT services: consulting, software development, Internet and support
Description
The Business Improvement and Intelligence Team (BIIT) at Barnsley Metropolitan Borough Council are looking to procure a customer insights segmentation tool/ data. The requirement to enhance the Council’s access to and understanding of ‘customer insight’ has been identified in the context of ‘Future Council’. Acknowledging financial pressures and increasing demand from some sectors of our communities, fundamental reviews are required to determine the design and delivery of future services in a response to these significant drivers. The promotion of self-reliance and co-production are important features within this approach. The Council needs a better understanding of the structure of existing services: who accesses them, what common characteristics they share, and how they might be impacted by change.
Region(s) of supply
UNITED KINGDOM
Estimated value
N/A
Keywords
Customer Insights, Segmentation, Data, geodemographic

Key dates

Estimated contract dates
Start date
26/06/2019
End date
26/06/2019

Contact details

Buyer
Barnsley Metropolitan Borough Council
Contact
Chris Bankes
Telephone
01226 775028
Address
Gateway Plaza
Barnsley
South Yorkshire
S70 2RD

Expression of interest window

From 15/05/2019 12:00 to 31/05/2019 12:00

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