Customer Survey Contract – Ordnance Survey

Customer Survey Contract – Ordnance Survey

There is a need to measure brand perceptions in more detail.

Contract summary


Research and Development

Location of contract

Any region

Value of contract


Published date

27 October 2017

Closing date

14 November 2017

Contract start date

01 December 2017

Contract end date

01 December 2019



Ordnance Survey (OS) has started on a period of change and transformation in 2017. This transformation includes a shift in position from data capture/delivery to providing content/solutions and professional services; restructuring to reflect business priorities; and extending our reach internationally as well as maintaining a GB focus. One of our strategic ambitions during this change is to maintain a customer-centric approach when carrying out our strategy.

In 2015 and 2016 Ordnance Survey (OS) commissioned an agency to conduct qualitative research with important B2B (businesses and partners) customers. B2G customers were included in 2015 but not 2016, as most had recently been contacted for another purpose. The aim of the research was to understand customer sentiment and perceptions. The results from this research fed into our internal KPI’s and allowed OS to monitor customer reactions to service delivery and strategic plans.

The research conducted to date provides a useful snapshot about how OS are perceived, and has also highlighted that opinions can vary within an organisation, from person to person. This year OS would like to build on the research previously conducted, expanding the study to interview a few key personal within each organisation to compare (and contrast) feedback from different key stakeholders and providing a more rounded view about how OS are perceived within an organisation.

There is also a need to measure brand perceptions in more detail, including how OS compares to other mapping providers, and how OS is perceived amongst large organisations not currently buying licensing data directly from OS.


About the buyer

Contact name

Caroline Eadie


Ordnance Survey
Adanac Drive
SO16 0AS



Other information


OS Top Customer ITT BS0621.2017

OS Top Customer ITT BS0621.2017.pdf

ITT Response Document BS0621.2017

ITT Response Document BS0621.2017.docx

Security Non Functional Requirements

Security Non Functional Requirements.xls

Stand Template – Good & Services Contract

Standard Template – Goods & Services Contract v4-0.pdf

Evaluation Matrix BS0621.2017

Evaluation Matrix BS0621.2017.xlsx


How to apply

Please apply directly to the buyer using the contact details provided.


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