David Axelrod tipped to make grassroots central to Labour campaign

David Axelrod tipped to make grassroots central to Labour campaign

Senior Labour staffer says newly appointed senior strategist will focus on mobilising activists in 2015 election.

David Axelrod, Labour’s newly appointed senior strategist and Barack Obama’s closest long-term political adviser, will make mobilisation of Labour’s grassroots central to the election campaign, a senior Labour staffer who has worked for Obama has forecast.

Axelrod himself stressed on Friday that he could not help Labour succeed at the next election without the mobilisation of local communities, adding in his first effort to energise Labour members that the world would be watching the outcome of the 2015 vote. The Guardian revealed on Thursday that Axelrod was joining the Labour campaign team as a senior strategist.

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