Design and Print Service Huddersfield

Design and Print Service Huddersfield

Provision of Design/Design with Short Run Print Service.

United Kingdom-Huddersfield: Designs

2015/S 151-278868

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Huddersfield
Queensgate
HD1 3DH Huddersfield
UNITED KINGDOM

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local sub-divisions

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Provision of Design/Design with Short Run Print Service.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 1: Maintenance and repair services
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

A. Creative submission:
Please present for evaluation of the ‘Creativity/innovation of design and development’ criteria:
— Initial conceptual ideas, rough mock-ups and sketches to demonstrate creativity.
— Outline of how you would approach the project.
— Estimated costings for design/artwork.
Final artwork is not required.
Brief:
Project Title
Applicant mailer
Project Specifications (e.g. A4 brochure, number of pages, double page spread, full colour etc.)
2pp A5 colour leaflet (or other options e.g. gatefold A5 — finished size must fit standard letterbox and be within standard 2nd class postage parameters)
We would supply all copy and images.
Media (e.g. Print, Web, Press, TV etc.)
Printed mailer
Target Audience (e.g. age, gender, location, background, current/potential students etc.)
Undergraduate applicants who are either holding an offer from the University and have not yet accepted/declined, or who have already accepted.
UK based only.
Project Objectives & Desired Outcome (e.g. generate enquiries, to inform, to direct to the website etc.)
Key objective is conversion:
Encourage applicants who have yet to make a decision about which university offers to accept to choose Huddersfield.
Encourage applicants who have accepted a place at Huddersfield to enrol as students.
Ensure all applicants know about the new Student Central building/facilities.
Design/Creative Guidelines
Countdown theme to be used — i.e. 6 months to go before uni.
Other than design fitting with Uni brand guidelines, take a free rein on the creative treatment.
The audience will be mainly 17 years olds, but there may be more mature students too so we don’t want to alienate these with the design.
Budget Available
Lot 1 (estimated design value up to £1,000). Print/postage costs not required.
Please note that a summary should be submitted with the tender submission as an accompaniment to the detailed presentation of the project which is expected to last 30 mins per supplier.
B. Costings submission:
Please provide sample design/artwork quotes for the following, with an estimate of the time required to undertake the work. NB Assume copy and images would be supplied by the University, and print costs are not required. Concepts/creative are NOT required.
Print advert
270mm x 190mm, full colour
Online advert
90px x 720px (31.8mm x 254mm) animated GIF file
Postcard
A5 — double sided
Bookmark
215mm x 55mm — double-sided
8pp brochure
A4
Web page (landing page for a campaign)
3 design options
These designs would be either HTML and CSS or visual (Adobe photoshop/illustrator) based and the final project would have to include the full HTML5 and CSS3 source code and graphic assets where required.
The design must comply with W3C standards once built.
Presentations of your submission will be required. A time will be arranged in due course. These presentations will also be used to clarify any queries resulting from your tender submission.
Lot 2 Requirement
A. Please present for evaluation of the ‘Creativity/innovation of design and development’ criteria:
— Outline of how you would approach the project.
— A brief project proposal.
— Initial conceptual ideas, rough mock-ups or sketches to demonstrate creativity.
— Estimated costings for design/artwork/development (NB A detailed breakdown of costs is not required).
Final artwork is not required.
Brief:
Project Title
Campus Tour app
Project Specifications (e.g. A4 brochure, number of pages, double page spread, full colour etc.)
App for iOS and Android — possibly to include some element of gamification and integration with social media to enhance engagement
Media (e.g. Print, Web, Press, TV etc)
Digital — app
Target Audience (e.g. age, gender, location, background, current/potential students etc.)
Potential undergraduate students who are most likely in the early stages of their decision making about which university to choose. They may have already attended a UCAS fair and/or requested a University of Huddersfield prospectus, and attending an Open Day is the second stage of their interaction with the University. Or they may have just booked onto the Open Day as their first interaction. As Open Day attendees they are generally UK based, with the greatest proportion (approx. 60 %) from the Yorks & Humber region.
Project Objectives & Desired Outcome (e.g. generate enquiries, to inform, to direct to the website etc.)
App to be used at Open Days, enabling visitors (potential students and their friends/family/teachers) to navigate their way around campus and find out interesting and engaging info about the University and its facilities (in particular the new Student Central building).
Key objective is conversion:
Encourage enquirers to apply to the University.
We want visitors to Open Days to feel engaged with the University, to be informed of the University’s facilities, and to feel that the University is innovative. The app needs to reflect these objectives in its design and functionality.
Design/Creative Guidelines
Other than ensuring the creative fits with University brand guidelines, take a free rein on the creative treatment.
The audience will be mainly 17 years olds, but there may be more mature potential students too so we don’t want to alienate these with the design.
Budget Available
Up to £15,000 (for design and build)
Please note that a summary should be submitted with the tender submission as an accompaniment to the detailed presentation of the project which is expected to last 30 mins per supplier.
B. Costings submission:
Please provide sample design/artwork quotes for the following, with an estimate of the time required to undertake the work. NB Assume copy and images would be supplied by the University, and print costs are not required. Concepts/creative are NOT required.
100pp catalogue/prospectus/large brochure
240mm x 170mm
24pp brochure
A4
Web/digital design
1. Website:
3 design options — including the homepage and 3 interior pages for each option.
30 further pages of the chosen design.
These designs would be either HTML and CSS or visual (Adobe photoshop/illustrator) based and the final project would have to include the full HTML5 and CSS3 source code and graphic assets where required.
The design must comply with W3C standards once built.

2. Animated presentation: Creation of a 2min 30sec animated presentation similar to the example here — http://areyoupresent.co.uk/

Presentations of your submission are required on TBC. A time will be arranged in due course. These presentations will also be used to clarify any queries resulting from your tender submission.

II.1.6)Common procurement vocabulary (CPV)

22314000, 22000000, 79933000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Starting 1.1.2016. Completion 1.1.2020

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

HUD-MAR-006

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

20.8.2015 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

4.8.2015

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