Develop Brand and Media Platform for DFID

Develop Brand and Media Platform for DFID

Girl Hub Ethiopia wishes to contract an Agency to manage the first work stream of its programme – Yegna branded media platform.

United Kingdom-East Kilbride: Foreign economic-aid-related services

2015/S 076-134374

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Department for International Development
Abercrombie House, Eaglesham Road, Procurement
For the attention of: Paul Graham
G75 8EA East Kilbride

I.2)Type of the contracting authority

Regional or local authority

I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Girl Hub Ethiopia. Yegna — Brand and Media Platform.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 27: Other services
Main site or location of works, place of delivery or of performance: South Lanarkshire.

NUTS code UKM38

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Girl Hub Ethiopia (GHE) wishes to contract an Agency to manage the first work stream of its programme – Yegna branded media platform — which encompasses a radio drama and talk show, and music that champions girls and creates a national conversation about their challenges and their potential to overcome the problems. This is a second phase of the GHE programme which is envisaged to start from August 2015 lasting until July 2018. The Yegna brand was successfully created in the first phase of the programme which is coming to an end in August 2015. It is Ethiopia’s first youth brand, designed to reframe girls as a valued and essential part of Ethiopian society, so they feel more connected to their own community and to each other. The Yegna programme also includes a range of non-media outreach activities implemented through partners which are designed to expand Yegna listenership and reinforce its behaviour change messages, particularly in rural areas. The second work stream of the programme — Brokering Action — is aimed at influencing government and non-governmental partners working in Ethiopia to drive greater resources to policies and interventions that improve outcomes for adolescent girls. The third work stream — monitoring, learning and evaluation — will continue building the work achieved in Phase 1 and test how well the Girl Hub model works in Ethiopia and seek to be a significant knowledge builder in this field. The Management Agency will be responsible for implementing key aspects of the Yegna brand platform in the following major areas: — Designing and implementing Brand Communication and Strategy — Brand Development and Implementation (production) — Brokering Activities in relation to Yegna Brand — Support to monitoring progress of Yegna — Communications — Sustainability Planning. We are looking for an Agency who is committed to striving for excellence in their output and who will seek out and work collaboratively with world class experts in behaviour change theory, brand strategy, marketing, communications, production of media products and broadcasting to ensure that Yegna continues to be as unique and impactful as possible. We are also looking for an innovative and adaptive team that can vigorously accommodate ongoing monitoring and learning outcomes into its programme model. The Agency is expected to be passionate in ensuring that all of Yegna’s brand principles are honoured in the design, execution and delivery of every aspect of the social communications platform. Formation of consortia is encouraged where necessary to meet the range of requirements which includes world class level media outputs production, effective partnership engagement and outreach, strong financial and programme management, as well as understanding of the local context. For NGOs applying, the new Ethiopian legislation governing Civil Society Organisations needs to be considered.

II.1.6)Common procurement vocabulary (CPV)


II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT: 5 200 000,0 GBP

II.2.2)Information about options

Options: yes
Description of these options: 12 months.

II.2.3)Information about renewals

This contract is subject to renewal: yes

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Please see ITT pack.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Please see ITT pack.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Please see ITT pack.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Please see ITT pack.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Please see ITT pack.
Minimum level(s) of standards possibly required: Please see ITT pack.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Please see ITT pack.
Minimum level(s) of standards possibly required:
Please see ITT pack.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Technical. Weighting 70

2. Commercial. Weighting 30

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

19.5.2015 – 14:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up


IV.3.7)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

Tender documents including draft terms of reference are available in our Supplier Portal. However, only Registered Suppliers can access these documents. Details on Supplier Portal and guidance to register can be found in:

Expressions of interest should be via the DFID portal,

Programme staff should not be contacted directly. Following assessment of ITT, and upon selection of the awarded Service Provider, DFID will observe a 10 day standstill period and inform applicants not awarded that they are unsuccessful. If circumstances require further extension beyond the original contract duration/agreed extensions, DFID will consider doing so by means of the negotiated procedure where necessary conditions can be met. From 1.4.2001, all UK development assistance has been fully untied which allows suppliers from anywhere in the world to bid for DFID contracts.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

John McGhie
Abercrombie House, Eaglesham Road
G75 8EA East Kilbride

Body responsible for mediation procedures

John McGhie
Abercrombie House, Eaglesham Road
G75 8EA East Kilbride

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:


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