Digital Agency Support for The Open University

Digital Agency Support for The Open University

We need to continue to optimise the current recruitment sites developing and implementing strategies for Optimisation of content, UX, design.

United Kingdom-Milton Keynes: Marketing services

2017/S 106-212508

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The Open University
Walton Hall
Milton Keynes
United Kingdom
Contact person: Procurement Manager
NUTS code: UKJ12Internet address(es):Main address:

Address of the buyer profile:

I.2)Joint procurement

The contract is awarded by a central purchasing body


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity


Section II: Object

II.1)Scope of the procurement


Digital Agency Support/PUR/OJEU/2017.

Reference number: OUPA10355

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

We need to continue to optimise the current recruitment sites developing and implementing strategies for Optimisation of content, UX, design, accessibility and SEO visibility. Ensuring content across the site meets business and customer needs whilst being engaging, relevant, persuasive and on brand.

The OU is looking to appoint an agency that can work with the in house digital teams. To support the ongoing development and optimisation of the OU Homepage and our current recruitment sites.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKJ12

II.2.4)Description of the procurement:

Digital Services as required:

Overall Site Optimisation — Testing plan and implementation,

Measurement and Reporting,

Split-testing software implementation support,

Hypothesis development, test planning, prioritisation and support,

Concept design incorporating neuro marketing techniques,

Post-test analysis, ensuring statistical significance and end to end measurement,


SEO Strategy,

Measurement and Reporting,

Technical support,

Identify structural site issues,

Redirection strategy,

On-page & landing page optimisation review and recommendations,

Link building,

Best practice recommendation,

Keep the OU team abreast of current techniques, tools and key search engine algorithms’.


We are creating an initial content strategy (should be available by end July 2017) and are looking for how this can be integrated into the ongoing site optimisation and improvement.

Content plan — including approach to create new content and retire redundant/duplicate content.

Content development, e.g. copy, imagery, infographics, video etc.

Digital standards

Supporting the creation and implementation of digital standards and the production of digital standards guidelines covering areas such as (but not necessarily limited to) design principles, styles, content, components and assets, accessibility.

Any tests within or development to the student journey need to be secure by design to conform with all appropriate regulations such as GDPR and payment industry guidelines (the latter, for example, if payment card transaction functionality is subject to a test).

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

2 x 12 months.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 200-361818

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 03/07/2017
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 31/07/2017

IV.2.4)Languages in which tenders or requests to participate may be submitted:

IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

The Open University
Walton Hall
Milton Keynes
United Kingdom

VI.4.2)Body responsible for mediation procedures

The Open University
Walton Hall
Milton Keynes
United Kingdom
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:



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