Digital Agency Support for The Open University
We need to continue to optimise the current recruitment sites developing and implementing strategies for Optimisation of content, UX, design.
United Kingdom-Milton Keynes: Marketing services
Section I: Contracting authority
I.1)Name and addresses
I.4)Type of the contracting authority
Section II: Object
Digital Agency Support/PUR/OJEU/2017.
II.1.2)Main CPV code
II.1.3)Type of contract
We need to continue to optimise the current recruitment sites developing and implementing strategies for Optimisation of content, UX, design, accessibility and SEO visibility. Ensuring content across the site meets business and customer needs whilst being engaging, relevant, persuasive and on brand.
The OU is looking to appoint an agency that can work with the in house digital teams. To support the ongoing development and optimisation of the OU Homepage and our current recruitment sites.
II.1.6)Information about lots
II.2.3)Place of performance
II.2.4)Description of the procurement:
Digital Services as required:
Overall Site Optimisation — Testing plan and implementation,
Measurement and Reporting,
Split-testing software implementation support,
Hypothesis development, test planning, prioritisation and support,
Concept design incorporating neuro marketing techniques,
Post-test analysis, ensuring statistical significance and end to end measurement,
Measurement and Reporting,
Identify structural site issues,
On-page & landing page optimisation review and recommendations,
Best practice recommendation,
Keep the OU team abreast of current techniques, tools and key search engine algorithms’.
We are creating an initial content strategy (should be available by end July 2017) and are looking for how this can be integrated into the ongoing site optimisation and improvement.
Content plan — including approach to create new content and retire redundant/duplicate content.
Content development, e.g. copy, imagery, infographics, video etc.
Supporting the creation and implementation of digital standards and the production of digital standards guidelines covering areas such as (but not necessarily limited to) design principles, styles, content, components and assets, accessibility.
Any tests within or development to the student journey need to be secure by design to conform with all appropriate regulations such as GDPR and payment industry guidelines (the latter, for example, if payment card transaction functionality is subject to a test).
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
2 x 12 months.
II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.2)Body responsible for mediation procedures
VI.5)Date of dispatch of this notice: