Digital Design and Brand Development Contract

Digital Design and Brand Development Contract

The NDS programme team will embark on a 6 month ‘Planning phase’ to develop design concepts for a new website and other digital products, supported by a clear tone of voice and content strategy.

United Kingdom-London: Market and economic research; polling and statistics

2015/S 227-413395

Prior information notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The National Gallery
Trafalgar Square
WC2N 5DN London
UNITED KINGDOM
E-mail: freddie.descelles@ng-london.org.uk

Further information can be obtained from: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: gallery

I.3)Main activity

Recreation, culture and religion

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II.B: Object of the contract (Supplies or services)

II.1)Title attributed to the contract by the contracting authority:

New Digital Services Programme: Brand Development, Digital Design and Signage.

II.2)Type of contract and place of delivery or of performance

Service category No 10: Market research and public opinion polling services

NUTS code UKI

II.3)Information on framework agreement

II.4)Short description of nature and quantity or value of supplies or services:

The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month ‘Planning phase’ to develop design concepts for a new website and other digital products, supported by a clear tone of voice and content strategy. There is a brand development element to this project, which will inform the design, tone and content development as well as the approach of a new in-gallery signage system.
The Wayfinding Redesign project will improve and renew the current system of internal and external signage, in both digital and physical formats. We would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets, using consistent terminology and is sensitive to its environment. We would also like to increase revenue through targeted signage.
Following successful procurement of suppliers, the National Gallery intends to proceed with the following work streams:
1. Audience development.
2. Brand development.
3. Content concept production.
4. Digital design concept production.
5. Wayfinding redesign.
6. Wayfinding manufacture and installation.
In January 2016, the National Gallery intends to advertise a contract for work streams A-B, and F-G.
Lot 6 may be procured separately.
Estimated cost excluding VAT:
Range: between 300 000 and 430 000 GBP

Lots

This contract is divided into lots: yes

II.5)Common procurement vocabulary (CPV)

79300000, 92000000, 92500000, 79310000, 79930000, 45400000

II.6)Scheduled date for start of award procedures

4.1.2016

II.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.8)Additional information:

Information about lots

Title attributed to the contract by the contracting authority: Lot No: 1 Lot title: Audience development

1)Short description:

We will commission an external agency with experience in audience research, segmentation and development, to work with the National Gallery Communications department and other internal stakeholders to review current audiences, identify new target audiences and update the Gallery’s audience strategy.

2)Common procurement vocabulary (CPV)

79300000, 92000000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 30 000 and 40 000 GBP
5)Additional information about lots:

Title attributed to the contract by the contracting authority: Lot No: 2 Lot title: Brand development

1)Short description:

We will commission an external agency with experience of working with major heritage brands, to work with the National Gallery Communications department and other major internal stakeholders to consolidate the Gallery’s brand proposition.

2)Common procurement vocabulary (CPV)

79300000, 92000000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 30 000 and 40 000 GBP

4)Indication about different date for start of award procedures and/or duration of contract

Scheduled date for
start of works: 1.4.2016
completion of works: 31.10.2016
5)Additional information about lots:

Title attributed to the contract by the contracting authority: Lot No: 3 Lot title: Content concept production

1)Short description:

We will commission an external agency with experience of the producing high quality and personalised content, to work with the National Gallery Communications department and other major internal stakeholders to develop a content and tone of voice toolkit.

2)Common procurement vocabulary (CPV)

79300000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 20 000 and 30 000 GBP

4)Indication about different date for start of award procedures and/or duration of contract

Scheduled date for
start of works: 1.4.2016
completion of works: 31.10.2016
5)Additional information about lots:

Title attributed to the contract by the contracting authority: Lot No: 4 Lot title: Digital design concept production

1)Short description:

We will commission an external agency with experience of the multi-platform digital design, to work with the National Gallery Communications department and other major internal stakeholders to develop concepts for our next generation of digital products.

2)Common procurement vocabulary (CPV)

79300000

4)Indication about different date for start of award procedures and/or duration of contract

Scheduled date for
start of works: 1.4.2016
completion of works: 31.10.2016
5)Additional information about lots:

Title attributed to the contract by the contracting authority: Lot No: 5 Lot title: Wayfinding redesign

1)Short description:

We will commission an external agency with experience of designing exceptional navigation solutions for public spaces, to work with the National Gallery Communications department and other major internal stakeholders to design a new or improved way-finding scheme throughout all external and internal areas.

2)Common procurement vocabulary (CPV)

79300000, 79930000, 92000000, 92500000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 90 000 and 130 000 GBP

4)Indication about different date for start of award procedures and/or duration of contract

Scheduled date for
start of works: 1.4.2016
completion of works: 31.10.2016
5)Additional information about lots:

Title attributed to the contract by the contracting authority: Lot No: 6 Lot title: Way-finding manufacture and installation

1)Short description:

We will commission an external agency with experience of the construction and fitting of physical and digital signage in a Grade 1 listed buildings, to work with the National Gallery Communications department and other major internal stakeholders to implement our new way-finding design.

2)Common procurement vocabulary (CPV)

79300000, 92000000, 92500000, 79930000, 45400000

3)Quantity or scope:

Estimated cost excluding VAT:
Range: between 90 000 and 130 000 GBP
5)Additional information about lots:

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.2)Conditions for participation
III.2.1)Information about reserved contracts

Section VI: Complementary information

VI.1)Information about European Union funds

VI.2)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-and-economic-research%3B-polling-and-statistics./A23Z894Y7P

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/A23Z894Y7P

GO Reference: GO-20151120-PRO-7351185.

VI.3)Information on general regulatory framework

VI.4)Date of dispatch of this notice:

20.11.2015

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