Digital Marketing Agency Services Tender
To develop an integrated campaign plan for the acquisition of annual memberships across direct and digital marketing channels to achieve off-site business targets.
United Kingdom-Swindon: Advertising and marketing services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
The Engine House
Contact point(s): Lorna Sharps
SN2 2EH Swindon
General address of the contracting authority: https://in-tendhost.co.uk/english-heritage
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 1: Maintenance and repair services
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.5)Short description of the contract or purchase(s)
Scope of Project:
To develop an integrated campaign plan for the acquisition of annual memberships across direct and digital marketing channels to achieve off-site business targets. This does not include Life Members, Corporate Members, Overseas Pass visitors or Travel Trade. The contract is for 3 years, however please ensure your strategy focuses on the proposal for year 1 and is accompanied with a vision for how campaigns could develop and roll out. Budget will be a minimum of 1 000 000 GBP per annum, and plans should be scalable depending on future development.
Contract Deliverables and Expectations.
The appointed agency will need to provide the following services:
1. Plan and deliver an acquisition recruitment marketing plan for 2017/18 in the first instance, and consider campaign roll out for a further 2 years.
2. Account management support — To consider the frequency of contact with clients. The account support will also include campaign/data monitoring and providing comprehensive reporting for live campaigns.
3. Creative assets — To develop multichannel direct response creative to deliver the membership proposition and brand message.
4. Data analysis and planning — using both existing prospect data available and recommending cold channels to target with potential to roll out.
5. Media planning and buying including door to door.
6. Print and production management — To manage the complete print and production cycle for all campaign materials.
7. Budget and timings plan — Management and scheduling of campaigns, showing how the budget will be allocated for the annual plan.
Current Membership Prices 2016/17
Individual Adult 52.00 GBP;
Joint Adult 92.50 GBP;
Senior (aged 60 +) 43.50 GBP;
Joint Senior (2 x aged 60+) 67.00 GBP;
Adult and Senior (1 x aged 60+) 78.00 GBP;
Student or Junior 43.50 GBP.
We also offer a family membership for 1 and 2 adults and the prices are the same as an individual and joint membership but providing a more child centric welcome pack. NB These prices will be increased for the start of the next financial year in April 2017. Monthly direct debit payments are also available.
Overview of membership benefits
Membership is positioned as ‘good value for money days out’ within the leisure sector.
— Unlimited entry for the member and up to 6 accompanying children under 19 to over 400 historic places;
— Free or reduced price admission to hundreds of events;
— Half-price admission to historic properties in Scotland, Wales and the Isle of Man (free after first year of membership);
— Reduced entry to over 100 other Historic Attractions in England including Alnwick Garden, Warwick Castle and Blenheim Palace;
— An annual ‘Members’ and Visitors’ handbook’ worth 10.95 GBP — a full-colour guide to all properties
— Exclusive English Heritage Members’ Magazine, including discount vouchers for theatre, garden offers and travel — 4 times a year.
Includes a seasonal Events Guide and exclusive Kids Rule magazine.
— Exclusive Members Magazine App;
— Hundreds of events for families including blockbuster weekend events, events just for children and exclusive members’ events ranging from lectures and behind-the-scene tours to walks and workshop activity days.
— A personalised Members’ Area online, giving Members access to exclusive content and opportunity to build their own profiles.
II.1.6)Common procurement vocabulary (CPV)
79340000, 79342100, 79342000
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.9)Information about variants
II.2.1)Total quantity or scope:
Range: between 1 000 000 and 3 000 000 GBP
II.3)Duration of the contract or time limit for completion
Section III: Legal, economic, financial and technical information
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
Section VI: Complementary information
VI.2)Information about European Union funds
VI.5)Date of dispatch of this notice: