Digital Marketing Agency Services

Digital Marketing Agency Services

Goldsmiths, University of London are seeking to appoint a specialist digital marketing service agency to support student recruitment.

United Kingdom-London: Business services: law, marketing, consulting, recruitment, printing and security

2016/S 022-035142

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Goldsmiths, University of London
Lewisham Way, New Cross
Contact point(s): As above
For the attention of: Rob Godfrey
SE14 6NW London
UNITED KINGDOM
Telephone: +44 2079197307
E-mail: r.godfrey@gold.ac.uk

Internet address(es):

General address of the contracting authority: www.gold.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Digital Marketing Agency Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services

NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Goldsmiths, University of London are seeking to appoint a specialist digital marketing service agency to support student recruitment. This decision has followed a review of our marketing activity and spend over the previous year. We have taken the decision to plan our campaigns around a ‘digital’ first strategy.
The successful agency will deliver Goldsmiths’ paid search, display, social media and key portal advertising and the review of analytics produced. This will support Goldsmiths’ selection of channels, platform and content, which will help Goldsmiths’ grow its online voice and meet targets.
Specifically we require a specialist higher education marketing agency who offer a wealth of experience of using digital advertising to attract and recruit students from the domestic and international markets. Using the latest digital marketing techniques alongside a deep understanding of the trends in student recruitment will mean that the successful agency are able to offer consultancy based digital solutions for each recruitment campaign and to support the Goldsmiths brand in this key area.
Furthermore, the successful agency should present a demonstrable track record of using the latest analytics software and reporting technology to demonstrate the impact of their work. Establishing a Return on Investment (ROI) for each stage of the recruitment cycle.
The successful agency should be either in partnership with or have approved status with the key search engines and media platforms used to recruit students and be able to demonstrate that they have added value to each campaign spend.

II.1.6)Common procurement vocabulary (CPV)

79000000, 79341200, 79341400, 80300000, 79340000, 79341100

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

See ITT documentation.
Estimated value excluding VAT:
Range: between 200 000 and 800 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: Possible annual extensions to the contract up to a maximum of twice.

II.2.3)Information about renewals

This contract is subject to renewal: yes

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Details provided in the Invitation to Tender.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Where a consortium or other grouping of suppliers submits a bid, such consortia or grouping must nominate a lead organisation to deal with the Authority on all matters relating to the contract. All consortium members or grouping will be required to be jointly and severally liable in respect to the obligations and liabilities relating to the contract.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Details are provided in the Invitation to Tender.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: See Invitation to tender.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: See Invitation to tender.
Minimum level(s) of standards possibly required: Suppliers must have a minimal annual turnover of 200 000 GBP.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
See Invitation to tender.
Minimum level(s) of standards possibly required:
See Invitation to tender.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

TEN0340

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 28.2.2016
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

29.2.2016 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Place:

Goldsmiths, University of London

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Officers of Goldsmiths, University of London.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: Three to five years.

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

This procurement project will be conducted through the Intend e-tendering portal. Log onto the Goldsmiths Procurement portal In-Tend https://in-tendhost.co.uk/he to participate in this project, access documents and receive instructions on the process.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: The Authority will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. Applicants who are unsuccessful shall be informed by the Authority as soon as possible after the decision has been made as to the reasons why the Applicant was unsuccessful. If an appeal regarding the award of the contract has not been successfully resolved, The Public Contracts Regulations 2006 (SI 2006 No. 5) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered into, the Court may order the setting aside of the award decision or order the authority to amend any document and may award damages. If the contract has been entered into the Court may, depending on the circumstances, award damages, make a declaration of ineffectiveness, order the Authority to pay a fine, and/or order that the duration of the contract be shortened. The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

29.1.2016

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