Digital Marketing Services for City of Glasgow College

Digital Marketing Services for City of Glasgow College

Digital expertise sought by the College: PPC / Google AdWords Campaigns, Social Media Marketing.

United Kingdom-Glasgow: Marketing services

2018/S 107-244184

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

City of Glasgow College
190 Cathedral Street
Glasgow
G4 0RF
United Kingdom
Telephone: +44 1413755167
E-mail: ydalgarno@apuc-scot.ac.uk
NUTS code: UKM82

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

The Provision of Digital Marketing Services for City of Glasgow College

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

City of Glasgow College wish to appoint an agency who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns.

Digital expertise sought by the College:

— PPC/ Google AdWords Campaigns,

— Social Media Marketing,

— Re-marketing,

— SEO / SEM,

— Display Advertising Campaigns,

— Analytics.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKM82
Main site or place of performance:

Glasgow.

II.2.4)Description of the procurement:

The objective of this tender is to appoint a single Contractor who will work with the Marketing Department to plan, purchase, manage and evaluate digital marketing campaigns.

Digital expertise sought by the College:

— PPC / Google AdWords Campaigns,

— Social Media Marketing,

— Re-marketing,

— SEO / SEM,

— Display Advertising Campaigns,

— Analytics.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 60 %
Price – Weighting: 40
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

The initial duration of the contract will be 2 years. The College reserves the right to extend the contract for 2 further periods of 1 year.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

This Procurement Process will be conducted through the use of the Restricted Procedure. All queries about the procurement exercise must be made via the PCS-T Portal.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Minimum level(s) of standards possibly required:

Selection criteria as stated in the procurement documents in addition to:

— ESPD (Scotland) Section IV Part B.

4B.2.1. Bidders will be required to have a minimum yearly “specific” turnover of 50 000 GBP for the last 2 years in the business area covered by the contract.

4B.3 Where turnover information is not available for the time period requested, the bidder will be required to state the date which thy are set up or started trading.

Statement for 4B.5.1-3.

Insurances:

It is a requirement of this contract that bidders hold or can commit to obtain prior to the commencement of any subsequently awarded contract, the types of insurance indicated below:

Employer’s (Compulsory) Liability Insurance = 5 000 000 GBP.

Public Liability Insurance = 2 000 000 GBP.

Product Liability Insurance = 1 000 000 GBP.

Q4B.6 Bidders will be required to provide 3 years audited accounts or equivalent when requested, prior to the finalisation of the envisaged award of contract.

Alternatively, if the Contractor is unable to provide the required accounting information e.g. a new business without the required accounts, then they will be required to provide a bankers letter demonstrating their willingness to support the Contractors organisation over the term of the Contract.

Bidders are required to confirm that they will be able to provide the required information prior to award of Contract.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Q4C1.2 Bidders will be required to provide 2 examples that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of the Contract Notice.

Example 1 — (50 %) – the answer should include but not be limited to:

— Name of Client,

— Contract Value,

— Contract Start and End Dates,

— Details of the Client’s requirement,

— The methodology undertaken to deliver the Client’s requirement,

— How the requirement was delivered (i.e. fully in-house or through use of consortium members or sub-contractors),

— What risks were assessed and how they were managed,

— The outcome that was delivered against the Client’s requirement/objectives,

— How relationships with the customer were managed,

— Any added value that was provided to the project.

Example 2 – (50 %) – the answer should include but not be limited to:

— Name of Client,

— Contract Value,

— Contract Start and End Dates,

— Details of the Client’s requirement,

— The methodology undertaken to deliver the Client’s requirement,

— How the requirement was delivered (i.e. fully in-house or through use of consortium members or sub-contractors),

— What risks were assessed and how they were managed,

— The outcome that was delivered against the Client’s requirement / objectives,

— How relationships with the customer were managed,

— Any added value that was provided to the project.

Each example should be based upon a different client and contract (i.e. the 2 examples cannot refer to the same client / contract).

Each example should be limited to 3 sides of A4 using Ariel Font 12 point.

Bidders should provide full contact details of the key client contact for each of the examples provided above. The College may at its own discretion, prior to concluding the selection process, contact any references and / or undertake a site visit to certify the accuracy of the information provided.

Scoring Methodology.

Each Bidder response to the questions asked in relation to Technical and Professional Ability, will be objectively evaluated using the following scoring methodology:

4 — Excellent Response is completely relevant and excellent overall. The response is comprehensive, unambiguous and demonstrates thorough experience, knowledge or skills / capacity / capability relevant to providing similar services to similar clients

3 – Good Response is relevant and good. The response is sufficiently detailed to demonstrate a good amount of experience, knowledge or skills / capacity / capability relevant to providing similar services to clients

2 — Acceptable Response is relevant and acceptable. The response demonstrates broad previous experience, knowledge and skills / capacity / capability but may lack in some aspects of similarity e.g. previous experience, knowledge or skills may not be of a similar nature

1 – Poor Response is partially relevant but generally poor. The response shows some elements of relevance to the criterion but contains insufficient / limited detail or explanation to demonstrate previous relevant experience / capacity / capability

0 — Unacceptable Nil or inadequate response. Fails to demonstrate previous experience / capacity / capability relevant to this criterion

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

The relevant contact will be subject to a performance management system with KPI’s.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 09/07/2018
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 10/08/2018

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

1) Form of Tender

Shortlisted Bidders will be required to submit a signed Form of Tender prior to the contract award.

2) Freedom of Information

Where any bidder considers any information submitted as part of their ESPD submission commercially confidential,they must notify the College prior to the ESPD deadline via PCS-T and the college will provide a template for completion. Furthermore, where applicable shortlisted bidders at ITT stage should complete the form prior to award. This will be for information only and will not be scored.

3) Supply Chain Code of Conduct

Shortlisted Bidders will be required to submit a signed Supply Chain of Conduct Form prior to the contract award.

The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 11085. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343.

(SC Ref:544898).

VI.4)Procedures for review

VI.4.1)Review body

City of Glasgow College
190 Cathedral Street
Glasgow
G4 0RF
United Kingdom
Telephone: +44 1413755167Internet address: http://www.cityofglasgowcollege.ac.uk/
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

06/06/2018

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