Digital Marketing Tender – York St John University

Digital Marketing Tender – York St John University

The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services.

United Kingdom-York: Marketing services

2018/S 073-162303

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

York St John University
Lord Mayors Walk
York
YO31 7EX
United Kingdom
Contact person: Paul Revell
Telephone: +44 1904876611
E-mail: tenders@yorksj.ac.uk
NUTS code: UKE21
Internet address(es):Main address: https://www.yorksj.ac.uk/

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./23NPXQJS34
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Other type: University

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Digital Marketing

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.

II.1.5)Estimated total value

Value excluding VAT: 320 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79413000

II.2.3)Place of performance

NUTS code: UKE21
Main site or place of performance:

York.

II.2.4)Description of the procurement:

The University recognises that digital advertising is now a cornerstone of the marketing mix that institutions adopt to reach their target audiences, principally still for traditional UG and PG student recruitment, but also increasingly as universities diversify their portfolio of courses and activities.

We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we diversify into new markets (such as postgraduate, distance learning and continuing professional development) and as we seek to enhance our wider reputation.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Account management / Personnel / Weighting: 5
Quality criterion – Name: Proposal / Evidence of capability / Weighting: 30
Quality criterion – Name: Customer support / Services / Weighting: 10
Quality criterion – Name: Innovation / New solutions / Weighting: 10
Quality criterion – Name: Management information / Reporting / Weighting: 5
Quality criterion – Name: Social / Environmental impact / Weighting: 10
Price – Weighting: 30

II.2.6)Estimated value

Value excluding VAT: 320 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: yes
Description of options:

Due to the variable nature of creative industries, alternative commercial models to those outlined in the tender documentation will be accepted for consideration at the sole discretion of the University.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 08/06/2018
Local time: 17:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 11/06/2018
Local time: 09:00
Place:

York, United Kingdom.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

The Contracting Authority considers that this contract may be suitable for economic operators that are Small or Medium Enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://neupc.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./23NPXQJS34

To respond to this opportunity, please click here:

https://neupc.delta-esourcing.com/respond/23NPXQJS34

GO Reference: GO-2018413-PRO-12223723

VI.4)Procedures for review

VI.4.1)Review body

York St John University
Lord Mayors Walk
York
YO31 7EX
United Kingdom
Telephone: +44 1904876611
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

13/04/2018

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