Digital Marketing Tender

Digital Marketing Tender

The contractor will be required to provide the services listed under the following 6 categories. A. Advice and Recommendations on Digital Advertising Strategy and Planning.

United Kingdom-Bolton: Advertising management services

2016/S 150-272017

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Bolton
Deane Campus, Deane Road
For the attention of: Paul Lindley
BL3 5AB Bolton
United Kingdom
Telephone: +44 1204903187
E-mail: procurement@bolton.ac.uk

Internet address(es):

General address of the contracting authority: http://bolton.ac.uk/Home.aspx

Electronic access to information: https://in-tendhost.co.uk/bolton/aspx/Home

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

PUOB0002 University Digital Marketing Tender.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 7: Computer and related services
Main site or location of works, place of delivery or of performance: University of Bolton.

NUTS code UKD32

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

This contract is for the supply of Digital Marketing Services to the University of Bolton and the contractor will be required to provide the services listed under the following 6 categories. Specifics about each category will be discussed with the successful contractor and may change over the duration of the tender agreement based on sector trends and suggestions from the contractor on individual campaign briefs:
A. Advice and Recommendations on Digital Advertising Strategy and Planning;
B. Digital Marketing Campaigns;
C. Digital Technical Services;
D. Search Engine Optimisation;
E. Mobile;
F. Design and Content Generation.

II.1.6)Common procurement vocabulary (CPV)

79341200, 79341400, 79341000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

A. Advice and Recommendations on Digital Advertising Strategy and Planning;
B. Digital Marketing Campaigns;
C. Digital Technical Services;
D. Search Engine Optimisation;
E. Mobile;
F. Design and Content Generation.
Estimated value excluding VAT:
Range: between 400 000 and 800 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 24 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

in days: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Accelerated restricted
Justification for the choice of accelerated procedure: Time constraints due to start of academic year.

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 1
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

PUOB0002

IV.3.2)Previous publication(s) concerning the same contract

Prior information notice

Notice number in the OJEU: 2016/S 128-230559 of 6.7.2016

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 16.8.2016 – 17:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

16.8.2016 – 17:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

University of Bolton
Deane Road
BL3 5AB Bolton
United Kingdom
E-mail: procurement@bolton.ac.uk
Telephone: +44 1204903187
Internet address: www.bolton.ac.uk

Body responsible for mediation procedures

Centre for Effective Dispute Resolution
EC4Y 1EU London
United Kingdom
E-mail: info@cedr.com
Telephone: +44 2075366000
Internet address: www.cedr.com

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

University of Bolton
Deane Road
BL3 5AB Bolton
United Kingdom
E-mail: procurement@bolton.ac.uk
Telephone: +44 1204903187

VI.5)Date of dispatch of this notice:

1.8.2016

 

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