Digital Service Programme for The National Gallery

Digital Service Programme for The National Gallery

Lot 1 — Brand and content concept production 80 000 GBP; Lot 2 — Digital concept production 40 000 GBP; Lot 3 — Wayfinding redesign 110 000 GBP.

United Kingdom-London: Market and economic research; polling and statistics

2016/S 007-008415

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The National Gallery
Trafalgar Square
WC2N 5DN London
UNITED KINGDOM
E-mail: contracting@ng-london.org.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority
I.3)Main activity

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

New Digital Service Programme.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services

NUTS code UKI1

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Market and economic research; polling and statistics. Recreational, cultural and sporting services. Library, archives, museums and other cultural services. Speciality design services. The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month planning phase to develop design concepts for a new website and other digital products (Lot 2), supported by a clear tone of voice and content strategy (Lot 1). There is a brand development element to this project (Lot 1), which will inform the design, tone and content development as well as the approach of a new in-gallery signage system.
The Wayfinding Redesign project (Lot 3) will improve and renew the current system of internal and external signage, in both digital and physical formats. The Gallery would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets, using consistent terminology and is sensitive to its environment. The Gallery would also like to increase revenue through targeted signage.

II.1.6)Common procurement vocabulary (CPV)

79300000, 92000000, 92500000, 79930000

II.1.7)Information about Government Procurement Agreement (GPA)

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Lot 1 — Brand and content concept production 80 000 GBP;
Lot 2 — Digital concept production 40 000 GBP;
Lot 3 — Wayfinding redesign 110 000 GBP.
Estimated value excluding VAT: 230 000 GBP

II.2.2)Information about options

Options: no
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Starting 1.4.2016. Completion 12.8.2016

Information about lots

Lot No: 1 Lot title: Brand and content concept production

1)Short description

The Gallery will commission an external agency with experience of working with major heritage brands in producing high quality and personalised content, to work with the National Gallery Communications department and other major internal stakeholders to consolidate the Gallery’s brand proposition and to develop a content and tone of voice tool-kit.

2)Common procurement vocabulary (CPV)

79300000, 92000000

3)Quantity or scope

Estimated value excluding VAT: 80 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 1.4.2016. Completion 12.8.2016
5)Additional information about lots

Lot No: 2 Lot title: Digital concept production

1)Short description

The Gallery will commission an external agency with experience of the multi-platform digital design, to work with the National Gallery Communications department and other major internal stakeholders to develop concepts for our next generation of digital products.

2)Common procurement vocabulary (CPV)

79300000

3)Quantity or scope

Estimated value excluding VAT: 40 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 1.4.2016. Completion 12.8.2016
5)Additional information about lots

Lot No: 3 Lot title: Wayfinding redesign

1)Short description

The Gallery will commission an external agency with experience of designing exceptional navigation solutions for public spaces, to work with the National Gallery Communications department and other major internal stakeholders to design a new or improved wayfinding scheme throughout all external and internal areas.

2)Common procurement vocabulary (CPV)

79300000, 79930000, 92000000, 92500000

3)Quantity or scope

Estimated value excluding VAT: 110 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 1.4.2016. Completion 12.8.2016
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Information required in pre-qualification document.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Information required in pre-qualification document.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: The Authority will apply all the offences listed in Article 45 (1) of Directive 2004/18/EC (implemented as Regulation 23 (1) of the Public Contract Regulations (PCR) 2006 in the UK) and all of the professional misconducts listed at Article 45 (2) of Directive 2004/18/EC (see also Regulation 23 (2) in the PCR 2006) to the decision of whether a Candidate is eligible to be invited to tender.

A full list of the Regulation 23 (1) and 23 (2) criteria are at http://www.delta-esourcing.com/delta/project/reasonsForExclusion.html#pcr

Candidates will be required to answer these questions as part of the qualification process. For candidates who are registered overseas, you will need to declare if you have any offences/misconduct under your own countries laws, where these laws are equivalent to the Regulation 23 lists.
Candidates who have been convicted of any of the offences under Article 45 (1) are ineligible and will not be selected to bid, unless there are overriding requirements in the general interest for doing so.
Candidates who are guilty of any of the offences, circumstances or misconduct under Article 45 (2) may be excluded from being selected to bid at the discretion of the Authority.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Information required in pre-qualification document.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Information required in pre-qualification document.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 4: and maximum number 7
Objective criteria for choosing the limited number of candidates: Information assessed in pre-qualification documents.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

Prior information notice

Notice number in the OJEU: 2015/S 227-413395 of 24.11.2015

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 7.2.2016 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

8.2.2016 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-and-economic-research%3B-polling-and-statistics./S5N7HR6R5H

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/S5N7HR6R5H

GO Reference: GO-201618-PRO-7551559.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

11.1.2016

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