Ed Miliband faces criticism within Labour for ‘suicidal’ campaign tactics
With one poll last week showing the Tories ahead of Labour for the first time in two years, a series of party figures warned that Miliband’s cautious tactics would not deliver victory in next year’s general election.
One prominent backbencher, Simon Danczuk, the MP for Rochdale, said the party had to stop relying on the unpopularity of the government and come forward with a positive vision of its own.
In a scathing article for the Mail on Sunday, he said it was “daft” to dismiss voters who were to turning to Ukip as “disaffected loons”, and said winning back support was more than a matter of “setting off a few fireworks or coming up with some catchy slogans”.
“We’ve become too comfortable with talking to ourselves, with policy announced through set-piece speeches as though in a university lecture. Some in the party view politics as an intellectual pursuit; it’s not, it’s a monumental struggle to win hearts and minds,” he said.
“We won’t win a general election by campaigning excessively on food banks and the bedroom tax. Labour has to offer a route out of poverty and unfulfilled potential. Continually reciting a mantra of misery is not the answer. We have to start speaking the language of aspiration.
“Britain needs a government with a convincing mandate to introduce the big changes that are required. But Labour can’t achieve that with the core vote and a few disgruntled Liberals. That’s a suicidal strategy.”