What used to be normal for Norfolk – ridicule – has been swept aside as the county is lauded for its beauty, lack of crime, trendy neighbourhoods and star quality
The county of Norfolk – ridiculed as home to inbred bumpkins, Delia Smith and the late turkey baron Bernard “Bootiful” Matthews – is enjoying something of a moment. Here’s why.
It’s the safest place to live
The Norfolk district of Broadland was last week named Britain’s most peaceful place. The area has a population of 125,000, but only eight violent crimes were reported last year. Hardly “da hood”.
… and the best place to study
University of East Anglia students have the best overall experience of undergraduate life. A new Times Higher Education survey asked 12,000 full-time students to rate lectures, staff, social life and accommodation. UEA pipped Oxford for the top spot.
It’s kinda cool, too
The Upper St Giles Street area in Norwich has been named one of the “30 coolest places to live in Britain”. It’s stacked with boutiques, vintage shops and chic eateries.
But hot at the same time
Norwich was officially the warmest place in the UK last week: its temperatures nudged 22C – that’s hotter than Barcelona.
The county is keeping JLS together
Well, sort of. The boyband announced their split last week but “remain committed” to performing at the Sundown festival at Norfolk Showground at the end of August. Fans have been thrown a Norfolk-shaped lifeline that might just keep Aston, Marvin, JB and Oritsé together long-term. Warning: it probably won’t.
A Norfolk boy is taking over TV
Presenter Jake Humphrey, raised in Norwich and trained at Anglia TV, is currently a sports anchor specialising in football and Formula One. However, rumour has it the 34-year-old will soon take over from Phillip Schofield on the daytime TV institution This Morning.
Ashton Kutcher and Mila Kunis are holidaying there
The Hollywood supercouple are planning a mini-break on the Norfolk Broads. Kunis is shooting sci-fi epic Jupiter Ascending in the south-east but when she gets a break, Kutcher will fly in from LA and they’ll tour Norfolk’s tranquil waterways. Who needs Hawaii?
Aha! It’s the Alan Partridge film
Even bigger than Jupiter Ascending is the project codenamed Alpha Papa. The silver-screen debut of North Norfolk Digital’s indefatigable DJ was shot around Norwich and will hit cinemas in August. Back of the net.