English Heritage Digital Marketing Agency Services Contract

English Heritage Digital Marketing Agency Services Contract

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets.

United Kingdom-Swindon: Advertising and marketing services

2019/S 147-362063

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

English Heritage
The Engine House
Swindon
SN2 2EH
United Kingdom
E-mail: Procurement2@english-heritage.org.uk
NUTS code: UK
Internet address(es):Main address: https://in-tendhost.co.uk/english-heritage

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/english-heritage/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Direct and Digital Marketing Agency Services Contract

Reference number: P/REF EH 00001173

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets. This does not include life members, corporate members, overseas pass visitors or travel trade. The contract is for 3 years, with an option for a further 2 years, however please ensure your strategy focuses on the proposal for year 1 and is accompanied with a vision for how campaigns could develop and roll out. Budget will be a minimum of 1 500 000 GBP per annum (this can be subject to change) and plans should be scalable depending on future development.

II.1.5)Estimated total value

Value excluding VAT: 7 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

II.2.4)Description of the procurement:

As per tender.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

Highest scoring tenderers based on the response to the SQ.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/09/2019
Local time: 09:30
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

English Heritage
Swindon
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

30/07/2019