Financial Conduct Authority Communications Services Framework

Financial Conduct Authority Communications Services Framework

6 Lots. Creative Agency – Lot No: 1.

United Kingdom-London: News-agency services

2018/S 022-046125

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Financial Conduct Authority
25 The North Colonnade
London
E14 5HS
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.fca.org.uk

Address of the buyer profile: www.fca.bravosolution.co.uk

I.1)Name and addresses

Bank of England
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.bankofengland.co.uk

I.1)Name and addresses

Prudential Regulation Authority
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.bankofengland.co.uk/prudential-regulation

I.1)Name and addresses

Payment Systems Regulator
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.psr.org.uk

I.1)Name and addresses

Financial Services Compensation Scheme
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.fscs.org.uk

I.1)Name and addresses

Financial Ombudsman Service
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: www.financial-ombudsman.org.uk

I.1)Name and addresses

The Pensions Regulator
London
United Kingdom
E-mail: FPSProcurement@fca.org.uk
NUTS code: UK
Internet address(es):Main address: http://www.thepensionsregulator.gov.uk/

I.2)Joint procurement

The contract involves joint procurement
The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: www.fca.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.fca.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: www.fca.bravosolution.co.uk

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

TEN-17-102 Communications Services

Reference number: TEN-17-102

II.1.2)Main CPV code

92400000

II.1.3)Type of contract

Services

II.1.4)Short description:

The FCA is looking to establish a 4-year communications framework with six (6) Lots. The framework will replace a number of existing FCA contracts which expire in 2018.

II.1.5)Estimated total value

Value excluding VAT: 21 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 6
II.2)Description

II.2.1)Title:

Creative Agency

Lot No: 1

II.2.2)Additional CPV code(s)

92310000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London

II.2.4)Description of the procurement:

The Services to be provided under the Framework Agreement for Lot 1 include the development and delivery of advertising and marketing, creative development and production services for all digital and offline channels.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 3 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Public Relations

Lot No: 2

II.2.2)Additional CPV code(s)

98112000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

2.1. We are looking for an Agency that can develop public relations themes, strategies, plans and tactics across campaigns, whether Business to Consumer (B2C) or Business to Business (B2B).

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Media Auditing

Lot No: 3

II.2.2)Additional CPV code(s)

79212000
90714400

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London

II.2.4)Description of the procurement:

The Agency shall be able to devise and deliver media auditing services. This will involve working primarily with the media Agency who is awarded Lot 6.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Partnership Marketing

Lot No: 4

II.2.2)Additional CPV code(s)

79413000
98112000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The FCA is looking for Agencies who can offer a range of partnership marketing services and identify opportunities for partnership activity which are relevant to a wider campaign strategy, in collaboration with all Agency teams.

The Agencies should be able to demonstrate their experience of forming partnerships with commercial organisations, consumer, and public sector organisations, and be able to design and manage partner retention programmes.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Creative Testing

Lot No: 5

II.2.2)Additional CPV code(s)

79310000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London.

II.2.4)Description of the procurement:

The role of the creative testing research agency will be to carry out robust and insightful research to inform FCA behavior change campaigns, with the goal of providing an actionable debrief.

All our campaigns are underpinned by behavioral insight and robust evidence. As part of this programme, we also test all our campaign materials with consumers to ensure our messages are effective, clear and resonant.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Communications planning and media buying

Lot No: 6

II.2.2)Additional CPV code(s)

92200000

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

London

II.2.4)Description of the procurement:

Development of measurable integrated communication strategies, channel plans and budget allocations across paid for, owned, earned (and no-cost) channels.

The Agency shall be capable of producing robust communications planning strategies from client briefs, showing a clear line of sight from understanding of audience(s) to insight, implementation, and evaluation. Provision of marketplace, audience and media insight and analysis to support consumer and B2B campaigns and wider FCA communications.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 15 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 14
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2017/S 206-425348

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 08/03/2018
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 5 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 08/03/2018
Local time: 14:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Financial Conduct Authority
London
E14 5HS
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

29/01/2018

 

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