Full Service Marketing Support Tender
To provide full service marketing support including creative development, branding, consultancy.
United Kingdom-Walsall: Marketing services
Section I: Contracting authority
I.1)Name and addresses
100 Hatherton Street, 3rd Floor
Contact person: Ms Leanne Davies
Telephone: +44 3005556666
NUTS code: UKG3
I.4)Type of the contracting authority
Section II: Object
Marketing Services, Creative and Consultancy
II.1.2)Main CPV code
II.1.3)Type of contract
Whg is seeking to appoint one company to provide full service marketing support including creative development, branding, consultancy, and production of multi-channel collateral.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.3)Place of performance
II.2.4)Description of the procurement:
Whg is seeking to appoint one company to provide full service marketing support including creative development, consultancy, and production of multi-channel collateral.
In delivering these services, WHG wishes to use a company that can deliver high-quality content and materials to agreed timescales and in a manner that reflects and advances WHG’s brand reputation amongst its customers, stakeholders and colleagues.
In delivering these services, whg is seeking a company who can provide timely advice and guidance in ensuring all materials are delivered in the most efficient way possible whilst continually striving to raise the impact and effectiveness of communications.
WHG employs an in-house team of communications professionals who will act as client managers for the contract. They will be the main point of contact with the appointed company and will be responsible for ensuring work is appropriately briefed and delivered to the requisite standard.
Work will fall into 1 of 3 categories:
— Consultancy and creative development:
The provision of strategic marketing planning support and creation of marketing plans, campaigns in response to a brief by WHG.
— Programmed jobs:
These are jobs that are produced to an agreed annual schedule. These include such things as the customer magazines.
— Ad hoc jobs:
These are jobs or projects that may arise in line with WHG requirements. These include such things as leaflets, campaign materials, adverts and other customer, stakeholder or colleague collateral. WHG will endeavour to provide as much notice as possible for these types of job.
The range of jobs required includes, but is not limited to:
— newsletters and reports,
— digital content,
— display materials,
— signage for new developments or events.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The fixed term contract will commence on or around the 1.11.2018 for an initial period of 2 (two) years. The contract will be extendable up to a maximum of 2 (two) years by one or more extensions of whatever period(s) WHG specifies subject to satisfactory performance by the provider. The total contract term will not exceed 4 years.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
Whg will require the following levels of insurance:
— professional indemnity: 2 000 000 GBP,
— employers liability: 10 000 000 GBP,
— public liability: 10 000 000 GBP, and
— product liability: 2 000 000 GBP.
You will be requested in your bid to agree that if not currently held, you are willing to meet the levels if successful.
In order to ensure your company possesses the necessary economic and financial capacity to perform the contract you will be required to show a turnover of 800 000 BGP for the last 2 years. A copy of your accounts will be required. In addition a credit check will be carried out, should this financial assessment highlight a risk of business failure then more information may be requested e.g. bank letter.
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
The tender evaluation will comprise a four-stage process.
— Stage 1
An assessment of quality and performance based on an evaluation of the tenderers submission addressing specific criteria.
— Stage 2
An assessment of the total cost of each tender based upon the completed pricing schedule.
— Stage 3
At this stage an overall evaluation score will be derived from the qualitative and quantitative assessments.
— Stage 4
Those not within 10 % of the highest position will be excluded from Stage 4.
To help WHG examine in more detail the information covered in the tenderer’s submission, a further assessment of quality and performance by means of a design exercise will take place following the evaluation of pricing and written qualitative submission.
This weighted exercise will be used to assess the quality of the tenderers’ ability to demonstrate its performance levels as defined in the invitation to tender and the bid in line with the assessment table provided if progressed to this stage.
WHG appreciates the extensive resource that bidders must commit to producing a design and attending a tender presentation. Therefore those not within 10 % of the highest position will be excluded from the design exercise stage.
The design exercise will count for 10 % of the qualitative 60 %.
Whg does not bind itself to accept the lowest tender or any tender and will not be responsible for, or pay any expenses incurred by the tenderer in the preparation of this tender. Relevant and proportionate suitability assessments will be undertaken e.g. mandatory and discretionary exclusions: taxes, bankruptcy, misconduct and other situations referred to in the 2015 Regs. WHG will also check that any bidder has the legal and financial capacities and the technical and professional abilities to perform the contract.
The entire process will be carried out electronically via “The Portal”. Please complete all questions within the portal and return the quantitative /pricing schedule by uploading it within the relevant section; all other scanned documents should be uploaded to the qualitative schedule section or other specified section.
Relevant and proportionate suitability assessments will be undertaken e.g. mandatory and discretionary exclusions: taxes, bankruptcy, misconduct and other situations referred to in the 2015 Regs. WHG will also check that any bidder has the legal and financial capacities and the technical and professional abilities to perform the contract. The transfer of undertakings (protection of employment) Regulations 2006 (“TUPE”) is unlikely to apply to the workforce of the incumbent contractor(s) in relation to the services under the contract, however, ultimately whether or not TUPE applies is a matter of law. WHG’s expectation is for any service provider to help them benefit their customers and their local communities for example: delivery of employment and training opportunities and other community benefits.
VI.5)Date of dispatch of this notice: