Fundraising Direct Marketing Appeals

Fundraising Direct Marketing Appeals

Having completed two successful appeals to this audience, we want to develop a programme of appeals to retain existing donors and acquire new supporters.

British Library

Contract summary

Industry

Construction and Real Estate, Printing and Publishing

Location of contract

Any region

Value of contract (£)

£0

Published date

06 May 2016

Closing date

17 May 2016

Contract start date

31 May 2016

Contract end date

08 December 2016

Description

The Development Team is central to the successful delivery of the Living Knowledge campaign and has a target to raise £50 million over 7 years to support these projects. The majority of this income has traditionally come from High Net Worth Individuals, Trusts and Foundations and Corporate Support. However, the Library is now looking towards its readers and visitors to garner support for its activities, using direct and digital marketing approaches. Whilst visitors are able to make donations on site via donation boxes, we want to carry out more targeted, personalised fundraising to readers and visitors who have given us their contact details and have opted in to receive fundraising and marketing. Having completed two successful appeals to this audience, we want to develop a programme of appeals to retain existing donors and acquire new supporters. We are seeking an agency which can help us to develop this strategy, whilst at the same time delivering creative, innovative and inspiring copy and concept to help us to achieve our ambitious goals. If you are interested in participating in this tender please go to the British Library’s e-tendering portal at https://bl.bravosolution.co.uk, click on ‘Opportunity Listings’ and follow the on screen instructions in regards to registration and downloading the tender documents.

About the buyer

Contact name

Vicky Platt

Address

The British Library

Boston Spa

LS23 7BQ

England

Email

vicky.platt@bl.uk

Other information

Attachments

Bravo Solutions

https://bl.bravosolution.co.uk

How to apply

Please apply directly to the buyer using the contact details provided.

 

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