Graphic Design and Digital Media Framework – North Ayrshire Council

Graphic Design and Digital Media Framework – North Ayrshire Council

5 Lots. Lot 1: Basic design (Minor), Lot 2: Design — Creative, concept and application (Major).

United Kingdom-Irvine: Graphic design services

2018/S 168-382831

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

North Ayrshire Council
Cunninghame House, Friars Croft
Irvine
KA12 8EE
United Kingdom
Telephone: +44 1294324730
E-mail: procurement@north-ayrshire.gov.uk
Fax: +44 1294324054
NUTS code: UKM93
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.publictendersscotland.publiccontractsscotland.gov.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.publictendersscotland.publiccontractsscotland.gov.uk

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Graphic Design and Digital Media Framework

Reference number: NAC/1085

II.1.2)Main CPV code

79822500

II.1.3)Type of contract

Services

II.1.4)Short description:

North Ayrshire Council is seeking tender submissions for the Provision of a Graphic design and digital media framework. North Ayrshire Council is looking to appoint suitably qualified graphic designers, filmmakers and media professionals as detailed further within each lot. The Council is looking to establish a 2 year Framework Agreement with the option to extend for upto 24 months years to be exercised at the discretion of the Council.

This will be within the following lots:

— Lot 1: Basic design (Minor),

— Lot 2: Design — Creative, concept and application (Major),

— Lot 3: Film-making and Virtual tours,

— Lot 4: Audio visual services,

— Lot 5: Marketing consultancy / agency.

II.1.5)Estimated total value

Value excluding VAT: 640 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Basic Design (Minor)

Lot No: 1

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UKM93
Main site or place of performance:

North Ayrshire

II.2.4)Description of the procurement:

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. The contractor will provide small scale graphic design services to include but not limited to:

— Basic design/typesetting including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes etc,

— Resizing of pre-existing artwork,

— Basic design elements for web use/social media platforms,

— Advertising design – newspaper/magazine, printed media, outdoor and online etc,

— Design for internal and external signage,

— Design for exhibition systems, pop up systems,

— Design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 40
Cost criterion – Name: Cost / Weighting: 60
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

Option to extend for upto 24 months

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Design – Creative, Concept and Application (Major)

Lot No: 2

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UKM93
Main site or place of performance:

North Ayrshire

II.2.4)Description of the procurement:

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. High quality design is fundamental to effectively communicating to our prescribed target markets and this can range from mass marketing campaigns down to one off or specialised/niche promotions.

The contractor is therefore required to delivery high quality design solutions including, but not limited to:

— Brand development — research, design, application and creation of brand guidelines,

— Logo design,

— Graphic design services for printed and/or digital products including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes etc,

— Design for web including design elements, pdfs, animations and digital publishing platforms,

— Advertising design — newspaper/magazine, printed media, outdoor and online etc,

— Design for internal and external signage,

— Design for exhibition systems, pop up systems, point of sale, vehicle livery etc,

— Design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing,

— Large format graphics,

— Design elements as required for incorporation into websites, apps, e-news/e-blasts etc,

— Provision of subcontracted services as required including copywriting, photography, illustrations, animations, translation services etc.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 40
Cost criterion – Name: Cost / Weighting: 60
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Option to extend for upto 24 months

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Film-making and Virtual Tours

Lot No: 3

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UKM93
Main site or place of performance:

North Ayrshire

II.2.4)Description of the procurement:

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. Film is becoming increasingly important in the documentation and communication of key information about our services, projects and events.

To produce a wide range of corporate and commercial films and videos including but not limited to:

— Live indoor/outdoor event documentation including:

— Major events, festivals and championships,

— Local community events,

— Attendance at official photo calls and launches,

— Videography of facilities and venues,

— General project documentation,

— Working on collaborative film and video projects with key partners and clients,

— Promotional videos for use at major exhibitions and conferences,

— “Talking head” style interviews and case studies.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 40
Cost criterion – Name: Cost / Weighting: 60
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Option to extend for upto 24 months

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Audio Visual Services

Lot No: 4

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UKM93
Main site or place of performance:

North Ayrshire

II.2.4)Description of the procurement:

North Ayrshire Council delivers a wide range of events to a wide variety of audiences. Professional audio visual services is important to ensure best practice, innovation and clear communication at various events.

To deliver audio visual services at various events including but not limited to:

— Award ceremonies,

— Conferences and workshops,

— Election counts.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 40
Cost criterion – Name: Cost / Weighting: 60
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Option to extend for upto 24 months

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Marketing Consultancy / Agency

Lot No: 5

II.2.2)Additional CPV code(s)

79822500

II.2.3)Place of performance

NUTS code: UKM93
Main site or place of performance:

North Ayrshire

II.2.4)Description of the procurement:

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences.

The contractor will provide planning, creative development, project delivery and evaluation of marketing and communication campaigns as detailed in the specific brief for such services.

The Marketing requirements may include but are not limited to:

— strategic marketing planning including competitor analysis, SWOT, PEST etc,

— media planning and buying including the negotiation of media partnerships/sponsorship for key projects,

— attendance at project meetings,

— copywriting and proofing,

— brand development – research, design, application and creation of brand guidelines,

— graphic design for printed and/or digital products including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes etc,

— design for web including design elements, pdfs, animations and digital publishing platforms,

— design for internal and external signage,

— design for exhibition systems, pop up systems, point of sale, vehicle livery etc,

— design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing,

— large format graphics,

— digital marketing including – email marketing, pay per click, search engine optimisation etc,

— social media content creation as per brief,

— sponsorship activation as per brief,

— provision of subcontracted services as required including photography, illustrations, animations, translation services etc,

— regular reporting and post project review as per brief,

— facilitating stakeholder workshops.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 40
Cost criterion – Name: Cost / Weighting: 60
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Option to extend for upto 24 months

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

If required by the member state, bidders are required to be enrolled in the relevant professional or trade registers within the country in which they are established.

Where it is required within a bidder’s country of establishment they must confirm which authorisation or memberships of the relevant organisation(s) are required in order to perform this service.

Bidders must confirm if they hold the particular authorisation or memberships.

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Bidders will be required to have a minimum “general” yearly turnover of the following detailed below for the last 3 years for each individual lot they wish to bid for:

— Lot 1: 24 000 GBP

— Lot 2: 14 400 GBP

— Lot 3: 5 300 GBP

— Lot 4: 8 000 GBP

— Lot 5: 8 000 GBP

Bidders will be required to have a minimum yearly turnover of the following detailed below for the last 3 years for each individual lot they wish to bid for, in the business area covered by the contract:

— Lot 1: 24 000 GBP

— Lot 2: 14 400 GBP

— Lot 3: 5 300 GBP

— Lot 4: 8 000 GBP

— Lot 5: 8 000 GBP

Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up/started trading.

It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below:

Employer’s (Compulsory) Liability Insurance = 10 000 000 GBP.

http://www.hse.gov.uk/pubns/hse40.pdf

Public Liability Insurance = 5 000 000 GBP.

Professional Indemnity Insurance = 5 000 000 GBP..

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Bidders will be required to provide 3 examples, within the last 3 years that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of this Contract Notice. The experience provided will be for projects of a similar value, size and scope.

Unsatisfactory experience will result in a fail and exclusion from the tender process.

Bidders must provide 2 satisfactory references from 2 different contracts within the last 3 years on the reference templates provided in the Instruction to Tenders document. References should be completed and signed by previous customers for contracts of a similar nature, value scope and size. Completed reference templates must be uploaded into the general attachments area of the qualification envelope. If any of the referees score the bidder less than 2 the bidder will be excluded from the tender process.

Bidders will be required to demonstrate that they have (or have access to) the relevant tools, plant or technical equipment to deliver the types of requirements detailed in II.2.4 in this Contract Notice.

Bidders will be required to confirm whether they intend to subcontract and, if so, for what proportion of the contract.

Minimum level(s) of standards possibly required:

Quality Management Procedures

1) The bidder must hold a UKAS (or equivalent) accredited independent third party certificate of compliance in accordance with BS EN ISO 9001 (or equivalent),

OR 2. A quality management policy authorised by their Chief Executive or equivalent. Please see the ESPD Guidance documents in the Instruction to Tenderers document for full details.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 08/10/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 08/10/2018
Local time: 12:00
Place:

North Ayrshire Council

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic payment will be used

VI.3)Additional information:

The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 11652. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343

Community benefits are included in this requirement. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2361

A summary of the expected community benefits has been provided as follows:

Voluntary community benefits are applicable.

(SC Ref:553956)

VI.4)Procedures for review

VI.4.1)Review body

North Ayrshire Council
Cunninghame House, Friars Croft
Irvine
KA12 8EE
United Kingdom
Telephone: +44 1294324730
Fax: +44 1294324054Internet address: http://www.north-ayrshire.gov.uk
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

31/08/2018

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