How can social enterprise go mainstream? Live Q&A, Friday 7 June 2012, 1pm – 3pm

Join us on 7 June to discuss how the social enterprise sector can widen its appeal and become established in mainstream business

Many social entrepreneurs want social enterprise to ‘go mainstream’ – that is, for consumers in a wide range of markets to have the chance to ‘buy social enterprise’ when purchasing goods and services, and for social enterprise to gain traction among the public as means of delivering positive social change.

The $64m question (and, of course, the true value would be much more than this) is: how can social enterprise go mainstream?

During this live Q&A, we will attempt to answer that question and will explore issues such as:

• does a definition of social enterprise help or hinder progress towards going mainstream?

• what lessons, if any, can social enterprise learn from the Fair-trade and organic food movements?

• what part will the media play in the attempt to go mainstream?

• should social enterprise want to be mainstream – or should it remain a movement of agitators and outsiders?

For further reading on how UK social enterprise can ‘go mainstream’, Bokani Tshidzu’s recent article offered lessons from the American South. Elsewhere, a report from Deloitte suggested that, to go mainstream, social enterprises need more support from the government.

Do get in touch if you’d like to be a panellist – email Joe Jervis for more details.

Also, if you’d like to leave a question, please do so in the comments section below, or come back to ask it live – and follow the debate – on Friday 7, 1 – 3pm.

Remember – in order to be on the panel and also to participate, you need to register as a member of the Guardian social enterprise network, and log in. Click here to register.

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