Integrated Advertising Agency Appointment

Integrated Advertising Agency Appointment

Integrated advertising agency, to create, design, implement and evaluate campaigns. 

United Kingdom-Chelmsford: Advertising and marketing services

2018/S 094-213501

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Anglia Ruskin University Higher Education Corporation
Bishop Hall Lane
Chelmsford
CM1 1SQ
United Kingdom
Contact person: procurement
E-mail: procurement@Anglia.ac.uk
NUTS code: UKH3
Internet address(es):Main address: www.anglia.ac.uk

Address of the buyer profile: https://in-tendhost.co.uk/angliaruskinuniversity

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/angliaruskinuniversity
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/angliaruskinuniversity
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Integrated Advertising Agency

Reference number: T17/36

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns are both student recruitment campaigns and strategic brand building campaigns. The appointed agency will need to be proficient in creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. The agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments to support the vision of Anglia Ruskin as being a digitally centric Higher Education provider.

II.1.5)Estimated total value

Value excluding VAT: 1 650 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341000
79341100
79341200
79341400
79341500
79342000
79342100
79342200

II.2.3)Place of performance

NUTS code: UKH3
Main site or place of performance:

Bishop Hall Lane, Chelmsford, CM1 1SQ.

II.2.4)Description of the procurement:

Anglia Ruskin University is seeking to identify and appoint an integrated advertising agency, to create, design, implement and evaluate campaigns. These campaigns will be both student recruitment campaigns and strategic brand building campaigns.

Student Recruitment campaigns focus on awareness, recruitment and conversion through the sales funnel. This is for the main UCAS cycle and the critical ‘clearing’ cycle. Utilising expertise creative strategy, customer targeting, media buying and planning including out of home, programmatic, attribution modelling, paid social media, search engine marketing (SEM), content marketing, content automation, data-driven marketing. This could also include home, EU and international markets.

Brand Awareness campaigns will support the very top of the sales funnel, ‘awareness’, and could encompass a wider audience, community, alumni, business partners as well as potential students.

It is expected that the digital marketing agency will work in collaboration with other agencies for digital services, brand and internal faculties and departments.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend for 2 x 12 month periods.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As detailed in the selection questionnaire document.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 19/06/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Anglia Ruskin University Higher Education Corporation of
Bishop Hall Lane
Chelmsford
CM1 1SQ
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

Anglia Ruskin University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or ate at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland)within 30 days of knowledge or constructive knowledge of breach.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

16/05/2018

Enjoyed this post? Share it!