King’s College London Public Relations and Marketing Framework

King’s College London Public Relations and Marketing Framework

King’s College London will be awarding a set of Framework Agreements for a list of agencies to work with the PR, Internal Comms, Marketing, International and Faculty Comms teams.

United Kingdom-London: Public relations services

2016/S 146-264911

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

King’s College London
Strand
Contact point(s): http://www.kcl.ac.uk/aboutkings/orgstructure/ps/purchasing/suppliers/etender.aspx
WC2R 2LS London
United Kingdom
Telephone: +44 02078484431

Internet address(es):

General address of the contracting authority: www.kcl.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

KCL-00000851 Public Relations and Communications Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: 86505 Public Relations Services, London.
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 50

Duration of the framework agreement

Duration in years: 4

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 2 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

Public Relations and Communications services:
King’s College London will be awarding a set of Framework Agreements for a list of agencies to work with the PR, Internal Comms, Marketing, International and Faculty Comms teams to support the strategic objectives of the university by engaging a wide range of audiences and contributing to our corporate priorities. All agencies will be centrally managed by PR. Our intention is to award these Framework Agreements for a period of 48 months. The total value of these Framework Agreements (across all lots) for year 1 is in the region of 510 000 GBP. For the entire period including any extension options, the total value of the contracts will be in the region of 2 000 000 GBP.

II.1.6)Common procurement vocabulary (CPV)

79416000, 79416100, 79416200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Lot 1 — Arts and Culture;
Lot 2 — Health and Science;
Lot 3 — Politics, Economics, Business and Law;
Lot 4 — Corporate and Internal Communications;
Lot 5 — International.

II.2.2)Information about options

Options: no
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Starting 1.1.2017. Completion 31.12.2020

Information about lots

Lot No: 1 Lot title: Arts and Culture

1)Short description

Across King’s College London, arts and culture offer distinctive opportunities to students and academics, helping to deliver world-class education and research that drives innovation, creates impact and engages beyond the university. Working with press and communications leads, the contractor would be expected to manage and support activities across the arts and culture portfolio of King’s including but not restricted to the year round programme of exhibitions within the Inigo Rooms in Somerset House East Wing, such as the recent By Me William Shakespeare: A Life in Writing, findings of Cultural Enquiries identifying trends, challenges and opportunities within the sector, and King’s Arts and Humanities Festival, an annual event which celebrates and disseminates the work going on across the Departments and Faculty of Arts and Humanities at King’s College London and is a showcase of academic excellence with an emphasis on practical applications and public engagement.

2)Common procurement vocabulary (CPV)

79416000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 2 Lot title: Health and Science

1)Short description

The breadth of health and scientific research at King’s is world renowned and the university has 1 of the largest successful centres of Life Sciences and Medical research in the UK with unparalleled expertise in basic, translational and clinical research in a range of medical fields including analytical and forensic science; asthma and allergy; cancer; pharmaceutical science; physiology and women’s health as well as thriving research programmes in global health, and health and social care. The health and science work of the King’s crosses traditional subject boundaries, creating cutting-edge research in non-traditional disciplines that contribute towards the King’s broad subject base. The faculties collaborate with King’s Health Partners (KHP), creating inter-dependence between their health focus and the broader academic remit of other parts of the university with less of an obvious health focus. The contractor will be expected to work with King’s communications leads to create and implement campaigns to promote King’s expertise, research, teaching and events within the science sector and environment, e.g. the launch of King’s health spin outs such as Reminova, increasing the profile of a specific department such as Global Health and Social Medicine or the launch of a new cancer research centre.

2)Common procurement vocabulary (CPV)

79416000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 3 Lot title: Politics, Economics, Business and Law

1)Short description

King’s is committed to advancing social science and legal scholarship to help tackle some of the most important social, political, legal and ethical issues of our time. These include urban sustainability and climate change, new security uncertainties and risks, the changing nature of war, age and ageing, the ethics of biomedical innovation, scientific literacy and cultural inclusion, social cohesion in multi-faith societies, inequalities in health and education, public service reform, and the future of the professions. As part of our long-standing commitment to influential, policy relevant scholarship, King’s maintains close and productive links with key national and international policy, practitioner and activist communities. The contractor will be expected to support work with King’s communications leads to create and implement campaigns to promote King’s expertise, research, teaching and events within the political, economic, business and legal sector and environment, e.g. the launch of a new business school housed in a new premises for the university.

2)Common procurement vocabulary (CPV)

79416000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 4 Lot title: Corporate and Internal Communications

1)Short description

As 1 of the top 20 universities in the world (2015/16 QS World University Rankings) and among the oldest in England, King’s has a reputation for world-class teaching and cutting-edge research. In the 2014 Research Excellence Framework (REF) King’s was ranked 6th nationally in the ‘power’ ranking, which takes into account both the quality and quantity of research activity. The university is in the top 7 UK universities for research earnings and has an overall annual income of more than 684 000 000 GBP. King’s has a particularly distinguished reputation in the humanities, law, the sciences and social sciences including international affairs. The contractor will be expected to work with King’s communications leads to undertake a review of current communication activities and develop a strategic plan for Corporate and internal communications covering a range of media and channels and audiences, including staff and students. The contractor will advise on key messaging, time-frames and channels to disseminate campaigns of change management and manage reputational risk e.g. public protests and media campaigns against the development of the Strand campus buildings, launch of organisational strategic vision, major incidents such as the Holborn fire or public criticism by political figures highlighting King’s as a platform for controversial speakers.

2)Common procurement vocabulary (CPV)

79416000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 5 Lot title: International

1)Short description

King’s has a vast array of international activity, managing and building partnerships with the world’s best institutions, opening up opportunities for collaboration from student exchange to academic research. Through the King’s Worldwide team, the university works to ensure internationalisation has a positive impact on students, staff and the institution as a whole. Globally King’s has a tangible, positive impact on the world with research projects with top Chinese institutions helping to tackle cancer and mental health, while research from the School of Global Affairs give an insight into contemporary issues around the world’s newest powers and economies that are affecting the decisions of policy-makers around the world. The contractor will be expected to work with King’s communications leads to create and implement campaigns to promote King’s expertise, research, teaching and events on a global scale and in the international media such as the launch of the PLuS Alliance — an international university partnership finding research-led solutions to global challenges expanding access to world-class teaching, in-country support for overseas visits by the Principal and/or Vice Principals to India, US, China, Brazil as relevant or the recording for a special three-part programme for CCTV1’s ‘Let’s Talk’ hosted at King’s.

2)Common procurement vocabulary (CPV)

79416000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and several liability.
III.1.4)Other particular conditions
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As per the PQQ and ITT documentation.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As per the PQQ and ITT documentation.
Minimum level(s) of standards possibly required: As per the PQQ and ITT documentation.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As per the PQQ and ITT documentation.
Minimum level(s) of standards possibly required:
As per the PQQ and ITT documentation.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 50
Objective criteria for choosing the limited number of candidates: As per the PQQ documentation.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

KCL-00000851

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 25.8.2016
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

1.9.2016

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

26.9.2016

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Date: 1.9.2016

Place:

London. Online tender opening.

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement Strategy and Services staff only.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: In 4 years.

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

Royal Courts of Justice
Strand
WC2A 2LL London
United Kingdom

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

28.7.2016

 

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