Leeds Beckett University Creative Agencies Framework

Leeds Beckett University Creative Agencies Framework

This requirement is split into 3 lots – design and creative, international student recruitment and digital.

United Kingdom-Leeds: Marketing services

2019/S 064-149171

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Leeds Beckett University
Old Broadcasting House, Woodhouse Lane
Leeds
LS2 9EN
United Kingdom
E-mail: r.brewood@leedsbeckett.ac.uk
NUTS code: UKE42
Internet address(es):Main address: www.leedsbeckett.ac.uk

Address of the buyer profile: www.leedsbeckett.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Marketing-services./VZ337NEM9Y
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://www.delta-esourcing.com/
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

RB580 Creative Agencies Framework

Reference number: RB580

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Leeds Beckett University is seeking to establish a framework with a number of specialist agencies. This requirement is split into 3 lots — design and creative, international student recruitment and digital.

II.1.5)Estimated total value

Value excluding VAT: 1 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Design and Creative

Lot No: 1

II.2.2)Additional CPV code(s)

79415200
79822500
79933000
79340000
79342000

II.2.3)Place of performance

NUTS code: UKE42
Main site or place of performance:

Leeds

II.2.4)Description of the procurement:

Design and creative (non-exclusive)

— print design,

— digital, email and web design,

— publications, copywriting and proof reading,

— art working,

— brand and reputation,

— animation and illustration,

— planning, insight and campaign development.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

A 2 year framework with a potential 2 year or 1 + 1 year extension available.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/VZ337NEM9Y

II.2)Description

II.2.1)Title:

International Student Recruitment

Lot No: 2

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKE42
Main site or place of performance:

Leeds

II.2.4)Description of the procurement:

— through the line (and online) campaigns for core recruitment activity (international),

— digital activity, including PPC, search, social media, online (international),— international media buying,

— planning and insight for international campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

2 year framework with the possibility to extend for 2 years or 1 + 1 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

*Digital

Lot No: 3

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKE42
Main site or place of performance:

Leeds

II.2.4)Description of the procurement:

UK Digital Media buying, including PPC, Search, social media, display (exclusive) general SEO planning and delivery microsite development and ad hoc code and UX improvements offline UK media buying on occasion (usually handled in house) insight and digital strategy planning as required.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 540 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

A framework of 2 years with the possibility to extend 2 years or 1+1 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 29/04/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 29/04/2019
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The Contracting Authority considers that this contract may be suitable for economic operators that are Small or Medium Enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. GO Reference: GO-2019327-PRO-14614580

VI.4)Procedures for review

VI.4.1)Review body

Leeds Beckett University
Old Broadcasting House, Woodhouse Lane
Leeds
LS2 9EN
United KingdomInternet address: www.leedsbeckett.ac.uk

VI.4.2)Body responsible for mediation procedures

Leeds Beckett University
Old Broadcasting House, Woodhouse Lane
Leeds
LS2 9EN
United Kingdom
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

27/03/2019

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