London Metropolitan University Advertising Services Tender

Tender for creative production and media services for university advertising. Lot 1 Media and Planning.

United Kingdom-London: Advertising and marketing services

2018/S 065-145023

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

London Metropolitan University
166-220 Holloway Road
London
N7 8DB
United Kingdom
E-mail: D.Maratheftis@londonmet.ac.uk
NUTS code: UKI43

Internet address(es):Main address: www.londonmet.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/londonmetuni/aspx/Home

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/londonnmet/aspx/home

Tenders or requests to participate must be submitted to the abovementioned address

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://in-tendhost.co.uk/londonmetuni/aspx/Home

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

LMU2018-1204 Advertising Services for the Creative Development of Campaigns and Media (Lot 1 and 2)

Reference number: LMU2018-1204

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Tender for creative production and media services for university advertising.

Lot 1 Media and Planning:

Media campaign planning, media opportunity consultation and evaluation, media negotiation and buying, and post campaign RoI and impact evaluation.

Lot 2 Creative and Production Services:

The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, testing and consultation.

Please Note: At award a Reserve Supplier will be evaluated and awarded for each Lot as part of the evaluation. A reserve supplier will be approached in the event of failure to reach contractual agreement with successful supplier at award, or termination during contract term. The length of contract with reserve supplier will be for the remaining term of the contract.

II.1.5)Estimated total value

Value excluding VAT: 12 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Separately, award each Lot or jointly award Lots 1 and 2.

II.2)Description

II.2.1)Title:

Lot 1: Media and Planning

Lot No: Media campaign planning, media opportunity consultation and evaluation, media negotiation and buying

II.2.2)Additional CPV code(s)

22462000

79341200

79341100

79341400

79340000

79341000

II.2.3)Place of performance

NUTS code: UKI43

Main site or place of performance:

II.2.4)Description of the procurement:

Media campaign planning, media opportunity consultation and evaluation, media negotiation and buying, and post campaign RoI and impact evaluation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 9 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: yes

Description of renewals:

Option to extend by a further 2 periods of 1 year each.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 2: Creative and Production Services

Lot No: The development and production of brand and marketing materials, creative concepts, design, artwork,

II.2.2)Additional CPV code(s)

79340000

79341200

79341000

79341100

79341400

II.2.3)Place of performance

NUTS code: UKI43

Main site or place of performance:

II.2.4)Description of the procurement:

The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, testing and consultation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 3 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: yes

Description of renewals:

Option to extend by a further 2 periods of 1 year each.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Please refer to tender documentation.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 04/05/2018

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 24/05/2018

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

Estimated timing for further notices to be published:

2021.

VI.2)Information about electronic workflows

Electronic payment will be used

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

London Metropolitan University
166-220 Holloway Road
London
N7 8DB
United Kingdom
E-mail: d.maratheftis@londonmet.ac.ukInternet address:http://www.londonmet.ac.uk

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

03/04/2018

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