Management of Large Format Digital Advertising Screens

Management of Large Format Digital Advertising Screens

Liverpool City Council is seeking a commercial partner or partners to manage large format digital advertising signs, by way of concession, using a bespoke Competitive Procedure with Negotiation.

United Kingdom-Liverpool: Advertising services

2016/S 223-406568

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Liverpool City Council
4th Floor, Cunard Building
L3 1DS
United Kingdom
Contact person: Mrs Lorraine Cross
Telephone: +44 1512330585
NUTS code: UKD52
Internet address(es):Main address:

Address of the buyer profile:

I.2)Joint procurement


Access to the procurement documents is restricted. Further information can be obtained at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement


Commercial Partner to manage Large Format Digital Advertising Screens.

Reference number: DN216295

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

Liverpool City Council (the Contracting Authority) is seeking a commercial partner or partners to manage large format digital advertising signs, by way of concession, using a bespoke Competitive Procedure with Negotiation.

The successful commercial partner will be responsible for the installation and maintenance of the large digital format advertising boards across the City, and will be able to exploit the opportunities for selling of advertising on these formats.

The Contracting Authority requires a Guaranteed annual revenue and % share of Gross Sales over the 10 year concession period.

The Contracting Authority also invites Bidders to identify and optimise other potential sites across the City of Liverpool for approval, by bringing sites forward for development as part of the concession.

Further details are set out in the tender documents.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots


The tender is divided into 13 separate lots in different locations across the City. The locations are as described in the tender documents.

Lot No: 1 to 13

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKD52

II.2.4)Description of the procurement:

Liverpool City Council has identified 13 No. initial sites capable of displaying large format digital advertising screens to be brought forward under a new concessions contract.

The maximum duration of the concession contract has been determined on the basis of the time that the successful commercial partner could reasonably be expected to take to recoup the investments made in operating the subject matter of the concession, together with a return on invested capital required to bring about the development/installation of the sites during the life of the concession contract.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 120
This contract is subject to renewal: yes
Description of renewals:

The contract will be subject to 1 x 12 month extension at the sole discretion of the Council.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Competitive procedure with negotiation
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.5)Information about negotiation

The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 108-193441

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 23/01/2017
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Royal Court of Justice
The Strand
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

This is a competitive procurement in accordance with LCC’s Contract Standing Orders.

The Council will operate a standstill period of not less than 10 days between notifying bidders of its intention to award the contract and the award of the contract. This notification to bidders will provide information on the award decision.

VI.4.4)Service from which information about the review procedure may be obtained

Liverpool City Council
Cunard Building
L3 1DS
United Kingdom

VI.5)Date of dispatch of this notice:



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