Marketing Campaign Birmingham

Marketing Campaign Birmingham

Investing in Greater Birmingham – Life Sciences Campaign.

United Kingdom-Birmingham: Advertising and marketing services

2016/S 185-333121

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Marketing Birmingham
Baskerville House, Centenary Square, West Midlands
For the attention of: Procurement Manager
B1 2ND Birmingham
United Kingdom
Telephone: +44 12120250115
Fax: +44 1212025115

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Other: Destination Marketing Agency

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Investing in Greater Birmingham – Life Sciences Campaign.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 13: Advertising services


II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Marketing Birmingham is the area’s strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing. For more information please visit —

The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Client examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.
This project is partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme, as part of which Marketing Birmingham is contracted to:
Directly support 45 SMEs
Attract 45 SMEs to the project area
Create 466 jobs in SMEs supported or attracted
Secure additional inward investment worth 900 000 GBP
Indirectly attract 1 807 private sector jobs to the area
Deliver support to 120 Enterprises.
Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across key sectors and geographic markets — regional, domestic and international.
The aim of this project is to promote the key messages and propositions of why Greater Birmingham is the perfect location to locate and invest in for Life Science SMEs. This will be achieved by promoting the region’s strengths in this sector and associated sub-sectors, for example med-tech and diagnostics.
Through our research it has been identified that the highest concentration of Life Science clusters are located along the US West Coast, especially in the California area, as such this will be our primary target. For reference, other target geographies for the Investing in Greater Birmingham Project are North America, Germany, Switzerland, Scandinavia, Australia, India, China and Japan.
In this context, Marketing Birmingham is looking to appoint a supplier to deliver a media package to effectively target these SMEs and key decision makers in the investment supply chain.
Alongside this, Marketing Birmingham aims to generate leads from this sector of key decision makers and would like to add this element to campaigns where possible.
Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.


Please note the deadline for full submission as outlined in the attached brief is no later than 12 noon BST on Thursday 27.10.2016.

II.1.6)Common procurement vocabulary (CPV)

79340000, 92200000, 92210000, 72414000, 79341000, 79341100, 79341200, 22460000, 79341400, 22200000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 0,01 and 50 000 GBP

II.2.2)Information about options

Options: no
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Duration in months: 4 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

As detailed in the tender brief.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As detailed in the tender brief.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As detailed in the tender brief.
III.1.4)Other particular conditions
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As detailed in the tender brief.
Completion of:
Appendix A — Supplier Information — for information only
Appendix B — Bidding Model — for information only
Appendix D — Grounds for Mandatory exclusion — if the tenderer selects ‘Yes’ to one or more grounds then the Tender will be excluded from the procurement.
Appendix E — Grounds for Discretionary exclusion — if the tenderer selects ‘Yes’ to one or more grounds then they may be excluded.
Appendix C — Minimum level of Insurances:-
Employer’s (Compulsory) Liability Insurance = 5 000 000 GBP
Public Liability Insurance = 5 000 000 GBP
Please self-certify whether you already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated.
If unable to provide at selection stage, must provide after award stage if successful to enable project appointment. If unable to provide then offer will be withdrawn.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As detailed in the tender brief.
Appendix C — Financial Information- assessed on a Pass/Fail basis
Tenderers are required to self-certify that they meet the minimum requirements set out below in relation to their most recent financial statements:-
The Financial information requested will be assess as follows on a Pass/Fail basis
a. Annual turnover, and whether this meets Marketing Birmingham’s minimum requirements
b. Current ratio — Solvency (Pass if ratio is greater than or equal to 1; Fail if less than 1) (Pass if ? 1; Fail if < 1)
c. Gearing ratio — Equity-Debt ratio (Pass if ratio is less than or equal to 1; Fail if greater than 1) (Pass if ? 1; Fail if >1)
d. Interest cover — Ability to fulfil short-term obligations to borrowers (Pass if ratio is greater than or equal to 3 times; Fail if less than 3 times) (Pass if ? 3 times; Fail if < 3 times)
e. Adequacy of the reserves — Looking at Profitability and the depletion of reserves
The evaluation panel will make a decision based not on one but all of the above criteria/information. Therefore, this does not necessarily mean that failing one of the above criteria will result in an overall fail.
Minimum level(s) of standards possibly required: These can be found in the tender brief — assessed on a Pass/Fail basis.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
These can be found in the tender brief — assessed on a Pass/Fail basis
Professional and Technical Ability — Appendix F — Relevant case studies (min 2, max 3) marked pass or fail based on ability to demonstrate experience relating to the specification and in particular case studies demonstrating experience in the target geography of North America.
Minimum level(s) of standards possibly required:
These can be found in the tender brief — assessed on a Pass/Fail basis.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Prepare a media purchasing plan that demonstrates use of appropriate and relevant media to the target audience and geography demonstrating best value for money. Weighting 30

2. Provide a detailed methodology and time line of how you will deliver within the time frames. Weighting 30

3. The resources to be put towards delivering this contract and the ability to manage these to meet project requirements. Weighting 15

4. The ability of the Tenderer to manage any conflict of interest that may arise when fulfilling the project requirements. Weighting 5

5. Price — total cost for proposed media plan. Weighting 20

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

27.10.2016 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up


IV.3.7)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): This contract is partially funded by the England 2014-2020 European Structural and Investment Funds Growth Programme through its ERDF Investing in Greater Birmingham Project.
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: The High Court of England and Wales.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:



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