Marketing Campaign Birmingham
Investing in Greater Birmingham – Life Sciences Campaign.
United Kingdom-Birmingham: Advertising and marketing services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
Baskerville House, Centenary Square, West Midlands
For the attention of: Procurement Manager
B1 2ND Birmingham
Telephone: +44 12120250115
Fax: +44 1212025115
General address of the contracting authority: www.marketingbirmingham.com/tenders
Address of the buyer profile: https://in-tendhost.co.uk/marketingbirmingham/aspx/Tenders/Current
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
NUTS code UKG
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.5)Short description of the contract or purchase(s)
Marketing Birmingham is the area’s strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing. For more information please visit — www.marketingbirmingham.com
The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Client examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.
This project is partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme, as part of which Marketing Birmingham is contracted to:
Directly support 45 SMEs
Attract 45 SMEs to the project area
Create 466 jobs in SMEs supported or attracted
Secure additional inward investment worth 900 000 GBP
Indirectly attract 1 807 private sector jobs to the area
Deliver support to 120 Enterprises.
Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across key sectors and geographic markets — regional, domestic and international.
The aim of this project is to promote the key messages and propositions of why Greater Birmingham is the perfect location to locate and invest in for Life Science SMEs. This will be achieved by promoting the region’s strengths in this sector and associated sub-sectors, for example med-tech and diagnostics.
Through our research it has been identified that the highest concentration of Life Science clusters are located along the US West Coast, especially in the California area, as such this will be our primary target. For reference, other target geographies for the Investing in Greater Birmingham Project are North America, Germany, Switzerland, Scandinavia, Australia, India, China and Japan.
In this context, Marketing Birmingham is looking to appoint a supplier to deliver a media package to effectively target these SMEs and key decision makers in the investment supply chain.
Alongside this, Marketing Birmingham aims to generate leads from this sector of key decision makers and would like to add this element to campaigns where possible.
Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.
Please note the deadline for full submission as outlined in the attached brief is no later than 12 noon BST on Thursday 27.10.2016.
II.1.6)Common procurement vocabulary (CPV)
79340000, 92200000, 92210000, 72414000, 79341000, 79341100, 79341200, 22460000, 79341400, 22200000
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.9)Information about variants
II.2.1)Total quantity or scope:
Range: between 0,01 and 50 000 GBP
II.2.2)Information about options
II.3)Duration of the contract or time limit for completion
Section III: Legal, economic, financial and technical information
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Appendix A — Supplier Information — for information only
Appendix B — Bidding Model — for information only
Appendix D — Grounds for Mandatory exclusion — if the tenderer selects ‘Yes’ to one or more grounds then the Tender will be excluded from the procurement.
Appendix E — Grounds for Discretionary exclusion — if the tenderer selects ‘Yes’ to one or more grounds then they may be excluded.
Appendix C — Minimum level of Insurances:-
Employer’s (Compulsory) Liability Insurance = 5 000 000 GBP
Public Liability Insurance = 5 000 000 GBP
Please self-certify whether you already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated.
If unable to provide at selection stage, must provide after award stage if successful to enable project appointment. If unable to provide then offer will be withdrawn.
III.2.2)Economic and financial ability
Appendix C — Financial Information- assessed on a Pass/Fail basis
Tenderers are required to self-certify that they meet the minimum requirements set out below in relation to their most recent financial statements:-
The Financial information requested will be assess as follows on a Pass/Fail basis
a. Annual turnover, and whether this meets Marketing Birmingham’s minimum requirements
b. Current ratio — Solvency (Pass if ratio is greater than or equal to 1; Fail if less than 1) (Pass if ? 1; Fail if < 1)
c. Gearing ratio — Equity-Debt ratio (Pass if ratio is less than or equal to 1; Fail if greater than 1) (Pass if ? 1; Fail if >1)
d. Interest cover — Ability to fulfil short-term obligations to borrowers (Pass if ratio is greater than or equal to 3 times; Fail if less than 3 times) (Pass if ? 3 times; Fail if < 3 times)
e. Adequacy of the reserves — Looking at Profitability and the depletion of reserves
The evaluation panel will make a decision based not on one but all of the above criteria/information. Therefore, this does not necessarily mean that failing one of the above criteria will result in an overall fail.
Minimum level(s) of standards possibly required: These can be found in the tender brief — assessed on a Pass/Fail basis.
These can be found in the tender brief — assessed on a Pass/Fail basis
Professional and Technical Ability — Appendix F — Relevant case studies (min 2, max 3) marked pass or fail based on ability to demonstrate experience relating to the specification and in particular case studies demonstrating experience in the target geography of North America.
Minimum level(s) of standards possibly required:
These can be found in the tender brief — assessed on a Pass/Fail basis.
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
The most economically advantageous tender in terms of the criteria stated below
1. Prepare a media purchasing plan that demonstrates use of appropriate and relevant media to the target audience and geography demonstrating best value for money. Weighting 30
2. Provide a detailed methodology and time line of how you will deliver within the time frames. Weighting 30
3. The resources to be put towards delivering this contract and the ability to manage these to meet project requirements. Weighting 15
4. The ability of the Tenderer to manage any conflict of interest that may arise when fulfilling the project requirements. Weighting 5
5. Price — total cost for proposed media plan. Weighting 20
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about European Union funds
Reference to project(s) and/or programme(s): This contract is partially funded by the England 2014-2020 European Structural and Investment Funds Growth Programme through its ERDF Investing in Greater Birmingham Project.
VI.4.2)Lodging of appeals
VI.5)Date of dispatch of this notice: