Marketing Campaign Contract – Campaign to Challenge Ageism

Marketing Campaign Contract – Campaign to Challenge Ageism

The overall objective is to plan, delivery and measure the impact of an All Wales campaign that challenges ageism.
Campaign to challenge ageism

CONTRACT NOTICE – NATIONAL
SERVICES

1 Authority Details

1.1

Authority Name and Address


Older People’s Commissioner for Wales

Finance and Performance, Cambrian Buildings, Mount Stuart Square,

Cardiff Bay

CF10 5FL

UK

Alison Phillips

+44 8442640670

ask@olderpeoplewales.com
www.olderpeoplewales.com
www.olderpeoplewales.com

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:


Older People’s Commissioner for Wales

Finance and Performance, Cambrian Buildings, Mount Stuart Square,

Cardiff Bay

CF10 5FL

UK

Alison Phillips

+44 8442640670

ask@olderpeoplewales.com
www.olderpeoplewales.com

2 Contract Details

2.1

Title

Campaign to challenge ageism

2.2

Description of the goods or services required

The overall objective is to plan, delivery and measure the impact of an All Wales campaign that challenges ageism. The Commissioner is looking to appoint a delivery partner that can deliver:

A. Project Management

A project plan that sets out:

• Key milestones for preparing for the launch of an ageism campaign in readiness for launch in September 2015.

• Costed delivery plans for delivering different strands of the campaign.

• Identification of risks and opportunities associated with the campaign.

B. Campaign delivery

Options for delivery that could include:

• Social Media

• Public Awareness

• Public Service Providers

• Politicians

• Media

C. Evaluation

Evaluation of the campaign will be required during and after the running of the campaign that includes measures for a successful campaign and a final written report.

The Commissioner is a bilingual organisation, therefore all correspondence and materials relating to the campaign must be available in English and Welsh.

The campaign must be accessible to the diverse ranges of older people in Wales and an Equality Impact Assessment of the campaign will need to be completed.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=21250.

2.3

Notice Coding and Classification

73000000 Research and development services and related consultancy services

1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

The overall objective is to plan, delivery and measure the impact of an All Wales campaign that challenges ageism. The Commissioner is looking to appoint a delivery partner that can deliver:

A. Project Management

A project plan that sets out:

• Key milestones for preparing for the launch of an ageism campaign in readiness for launch in September 2015.

• Costed delivery plans for delivering different strands of the campaign.

• Identification of risks and opportunities associated with the campaign.

B. Campaign delivery

Options for delivery that could include:

• Social Media

• Public Awareness

• Public Service Providers

• Politicians

• Media

C. Evaluation

Evaluation of the campaign will be required during and after the running of the campaign that includes measures for a successful campaign and a final written report.

The Commissioner is a bilingual organisation, therefore all correspondence and materials relating to the campaign must be available in English and Welsh.

The campaign must be accessible to the diverse ranges of older people in Wales and an Equality Impact Assessment of the campaign will need to be completed.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Terms and Conditions are available in Appendix A; any queries with the Terms and Conditions should be raised before the submission date with Alison Phillips, Director of Finance and Performance

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

a) Time-limit for obtaining documentation 13-02-2015

b) Time-limit for receipt of completed tenders
16-02-2015  Time  12:00

c) Estimated award date 13-03-2015

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:21250)

5.2

Additional Documentation

Challenge Ageism Campaign_specification FINAL
Challenge Ageism Campaign_specification FINAL (Cy)

5.3

Publication date of this notice

19-01-2015

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